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Quality products at a great price with 100% satisfaction guaranteed.

With our DG Brands, you’ll save on everything from snacks and health and beauty aids to clothing and cleaning supplies. They’re trusted, low-priced and full of the quality you’d expect from us, including a 100% satisfaction guarantee.


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About DG Brands

Discover the value and quality of DG Brands at Dollar General. In our commitment to offering our customers the best products at the best prices, Dollar General's own DG Brands stand out for their unbeatable combination of quality and affordability. From pantry essentials to household necessities, health and beauty products to apparel, DG Brands cover every aspect of your shopping list with items that meet our high standards for your family.

DG Brands are designed with you in mind, ensuring that you don't have to choose between saving money and getting quality products. Each item under our DG Brands portfolio is carefully selected and tested to ensure it meets your needs and expectations. Whether you're stocking up on groceries, refreshing your home, caring for your family, or treating yourself, DG Brands offer a trusted and cost-effective solution.

Explore our extensive range, including pantry staples that make mealtime easy and delicious, cleaning products that keep your home sparkling, health and beauty essentials that keep you feeling your best, and stylish apparel that doesn't break the bank. With DG Brands, you'll find everything you need to run your household smoothly and affordably, all under one roof.

Frequently Asked Questions


Our private brands include Clover Valley®, true living®, DG Home®, Studio Selection™, Believe Beauty, DG Health®, Comfort Bay®, Smart and Simple®, Gentle Steps, Rexall, Forever Pals, and more.


Our DG brands products are only available at Dollar General. They can be found at your local Dollar General or online.


Bring your item(s) and receipt to the store where you made the purchase and see a sales associate to begin the return process. For DG Pickup orders, your “DG Pickup Complete” email and the order details under your Order History in the DG App and on can be used as your receipt.

  • Returns with receipt— Digital or Register Refunds with a receipt for merchandise in the original packaging are always given within 90 days of purchase.
  • Returns without receipt— Merchandise returned without a receipt will be exchanged for merchandise of equal value or a Gift Card of equal value.

Yes, all coupons can be found on the Coupons & Deals section of the website found here.


For Customer Service Inquiries: Email, call 1-800-678-9258, or visit our help center for online support.