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Quality products at a great price with 100% satisfaction guaranteed.

With our DG Brands, you’ll save on everything from snacks and health and beauty aids to clothing and cleaning supplies. They’re trusted, low-priced and full of the quality you’d expect from us, including a 100% satisfaction guarantee.


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About DG Brands

Because we’re always thinking of our customers and what they want, we work hard to offer the best at the best price. Whether you’re looking for affordable products for your health, home, family, pet, or yourself, there’s a DG Brand for your every need. We offer a wide range of premium products, all at unbeatable prices.

So, why wait? Browse our collection of brands today and discover why Dollar General is the best choice for affordable high-quality items.

Frequently Asked Questions


Our private brands include Clover Valley®, true living®, DG Home®, Studio Selection™, Believe Beauty, DG Health®, Comfort Bay®, Smart and Simple®, Gentle Steps, Rexall, Forever Pals, and more.


Our DG brands products are only available at Dollar General. They can be found at your local Dollar General or online.


Bring your item(s) and receipt to the store where you made the purchase and see a sales associate to begin the return process. For DG Pickup orders, your “DG Pickup Complete” email and the order details under your Order History in the DG App and on can be used as your receipt.

  • Returns with receipt— Digital or Register Refunds with a receipt for merchandise in the original packaging are always given within 90 days of purchase.
  • Returns without receipt— Merchandise returned without a receipt will be exchanged for merchandise of equal value or a Gift Card of equal value.

Yes, all coupons can be found on the Coupons & Deals section of the website found here.


For Customer Service Inquiries: Email, call 1-800-678-9258, or visit our help center for online support.