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Discover Believe Beauty

Believe Beauty offers a range of premium-quality makeup, nail polish & nailcare products always $5 and under.



Believe Skin

Shop Believe Beauty Skin products exclusively at Dollar General

Experience premium quality, solution-driven skincare. Infused with good-for-you botanic and fruit extracts, Believe SKIN is formulated with proven skin-loving ingrediants to offer effective skincare made just for you.  All while being cruelty-free, vegan and only $5 & under.


Formulated with tried & true skin-loving ingredients in luxurious textures & formats 

Free of SLS/SLES, parabens, silicones, phthalates, formaldehyde, petroleum, talc, plastic micro-beads, paraffin, mineral oil, triclosan, and drying alcohol. No animal products or animal testing ever.

Products are made for all skin types at $5 and under. Created with you and your skin in mind. 



Our gentle, yet effective cleanser & wipes will have your skin feeling smooth and refreshed. 



Get clearer, smoother-looking skin that will give your complexion a boost. 



Our hydrating cremes & masks will leave your skin feeling soft and nourished. 




Looking for premium quality makeup? Have all eyes on you with Believe Beauty cosmetics. Designed to bring show-stopping products to you at an amazing value.
With 18 shades of foundation, we deliver complexion perfection for all. Our wide range of products offer everything you need to touch up those lips, eyes, brows, face and lashes. – for only $5 and under. 



Makeup Tutorials





75 colors from solid crème formula that packs a long-lasting, high-shine and durable finish - all in a single coat.



Get a new signature scent! Take your pick of fragrance sprays for her & him.


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Believe Beauty at Dollar General 

Discover the transformative power of Believe Beauty at Dollar General. Our Believe Beauty collection offers a wide range of high-quality makeup and skincare products designed to enhance your natural beauty. From Believe makeup and foundation to nail polish and skin care, we provide everything you need to look and feel your best. Shop Dollar General for Believe Beauty products and experience luxurious beauty solutions at an affordable price. 

With Believe Beauty, you can find all the essentials to complete your beauty routine. Our products are crafted with quality ingredients to deliver stunning results, ensuring you can achieve a flawless look without breaking the bank. 

Frequently Asked Questions about Believe Beauty


Dollar General offers a variety of Believe Beauty products, including makeup, foundation, nail polish, and skin care.


Yes, Believe Beauty foundation is available at Dollar General, providing high-quality coverage for a flawless complexion.


Dollar General offers a wide range of Believe Beauty nail polishes in various shades to suit your style.


Believe Beauty products are designed to provide luxurious and high-quality beauty solutions at an affordable price, ensuring you can achieve stunning results without compromising on quality.