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Dollar General's BeautyCents Multicultural Beauty Magazine

BeautyCents was created as a print and now digital magazine that highlights key influential multicultural women. BeautyCents provides inspiration to look your best and feel your best on a budget. Scroll to watch tutorials from some of your favorite influencers, get inspired with our contributor reflections and shop the best beauty and health items at DG.

Video Tutorials

Get ready with Ahlam Yusuf while she does her full-face makeup routine using Maybelline products.

LA Colors
Watch Marissa Herrera's makeup & nails routine a using LA Colors.

Watch Kyla Bynum's updated Spring shave routine with Gillette.

Pantene Gold Series
Watch Brandi Harrell's wash & go routine with Pantene Gold Series.

Shea Moisture
Watch Candice Jones' Boho Braids tutorial on her natural hair using Shea Moisture.

Dark & Lovely and Carol's Daughter
Revamp your wig color with Estelle Amoa using Dark & Lovely Carol's Daughter.

Covergirl & Sally Hansen
Get ready with MaKayla Willis doing her everyday makeup routine using Covergirl and Sally Hansen.

Watch Elizabeth Marc's spring skin care routine with Suave.

Shop Beauty Products

Get the Look with Shea Moisture
Get the Look with Got2B
Shop Suave Beauty Products
Shop Dove Beauty Products
Shop CoverGirl Beauty Products
Shop Maybelline Beauty Products
Shop Pantene Beauty Products

2023 Sponsors

Thank you to our contributors

Tap to read the quote and scroll right to view more contributors

Days of Beauty Returns in 2023
Days of Beauty Returns in 2023

Past Editions

Scroll right to view more past editions

Frequently Asked Questions


BEAUTYCENTS  was originally created as a print magazine and is now a digital platform that highlights key influential multicultural women. BeautyCents celebrates multicultural beauty and provides inspiration to look your best and feel your best on a budget. It's also a growing multicultural community that aims to hold and share the highest diverse and inclusive beauty values and standards. Our multicultural beauty influencers will lead the effort and provide the best product reviews and latest trends and tips for multicultural beauty and self-care.


Dollar General is thankful to have eight incredible women and multicultural beauty influencers who you can follow on Instagram! Check out their Insta handles:

Candice Jones (@bycandicejones) Shea Moisture
Brandi Harrell (@brandirell) Pantene Gold Series
Estelle Amoa (@vintage_estelle) Dark & Lovely, Carol's Daughter
Ahlam Yusuf (@ahglam_) Maybelline
MaKayla Willis (@makaylamashelle) Covergirl, Sally Hansen
Elizabeth Marc (@elizabethsofancy_) Suave
Marissa Herrera (@mommystylefile) LA Colors
Kyla Bynum (@therealkylab) Gillette

Dollar General's multicultural beauty products are available online or at your local DG store.


There are a total of 14 Multicultural Beauty Brands apart of BeautyCents this year, which include: L.A. Colors, Shea Moisture, Urban Hydration, Gillette, Luster’s Pink, Mielle, Carols Daughter, Bronner Brothers, Suave, Sally Hansen, Mabelline, Dark & Lovely, Pantene, and Covergirl.


You can look out for the next launch in the Fall of 2023! Be on the lookout for our event invites and notifications.

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