BeautyCents was created as a print and now digital magazine that highlights key influential multicultural women. BeautyCents provides inspiration to look your best and feel your best on a budget. Scroll to watch tutorials from some of your favorite influencers, get inspired with our contributor reflections and shop the best beauty and health items at DG.
Maybelline
Get ready with Ahlam Yusuf while she does her full-face makeup routine using Maybelline products.
LA Colors
Watch Marissa Herrera's makeup & nails routine a using LA Colors.
Gillette
Watch Kyla Bynum's updated Spring shave routine with Gillette.
Pantene Gold Series
Watch Brandi Harrell's wash & go routine with Pantene Gold Series.
Shea Moisture
Watch Candice Jones' Boho Braids tutorial on her natural hair using Shea Moisture.
Dark & Lovely and Carol's Daughter
Revamp your wig color with Estelle Amoa using Dark & Lovely Carol's Daughter.
Covergirl & Sally Hansen
Get ready with MaKayla Willis doing her everyday makeup routine using Covergirl and Sally Hansen.
Suave
Watch Elizabeth Marc's spring skin care routine with Suave.
Tap to read the quote and scroll right to view more contributors
BEAUTYCENTS was originally created as a print magazine and is now a digital platform that highlights key influential multicultural women. BeautyCents celebrates multicultural beauty and provides inspiration to look your best and feel your best on a budget. It's also a growing multicultural community that aims to hold and share the highest diverse and inclusive beauty values and standards. Our multicultural beauty influencers will lead the effort and provide the best product reviews and latest trends and tips for multicultural beauty and self-care.
Dollar General is thankful to have eight incredible women and multicultural beauty influencers who you can follow on Instagram! Check out their Insta handles:
Candice Jones (@bycandicejones) | Shea Moisture |
Brandi Harrell (@brandirell) | Pantene Gold Series |
Estelle Amoa (@vintage_estelle) | Dark & Lovely, Carol's Daughter |
Ahlam Yusuf (@ahglam_) | Maybelline |
MaKayla Willis (@makaylamashelle) | Covergirl, Sally Hansen |
Elizabeth Marc (@elizabethsofancy_) | Suave |
Marissa Herrera (@mommystylefile) | LA Colors |
Kyla Bynum (@therealkylab) | Gillette |
Dollar General's multicultural beauty products are available online or at your local DG store.
There are a total of 14 Multicultural Beauty Brands apart of BeautyCents this year, which include: L.A. Colors, Shea Moisture, Urban Hydration, Gillette, Luster’s Pink, Mielle, Carols Daughter, Bronner Brothers, Suave, Sally Hansen, Mabelline, Dark & Lovely, Pantene, and Covergirl.
You can look out for the next launch in the Fall of 2023! Be on the lookout for our event invites and notifications.