Dollar General's BeautyCents Multicultural Beauty Magazine

BeautyCents was created as a print and now digital magazine that highlights key influential multicultural women. BeautyCents provides inspiration to look your best and feel your best on a budget. Scroll to watch tutorials from some of your favorite influencers, get inspired with our contributor reflections and shop the best beauty and health items at DG.

Video Tutorials

Maybelline
Get ready with Ahlam Yusuf while she does her full-face makeup routine using Maybelline products.

LA Colors
Watch Marissa Herrera's makeup & nails routine a using LA Colors.

Gillette
Watch Kyla Bynum's updated Spring shave routine with Gillette.

Pantene Gold Series
Watch Brandi Harrell's wash & go routine with Pantene Gold Series.

Shea Moisture
Watch Candice Jones' Boho Braids tutorial on her natural hair using Shea Moisture.

Dark & Lovely and Carol's Daughter
Revamp your wig color with Estelle Amoa using Dark & Lovely Carol's Daughter.

Covergirl & Sally Hansen
Get ready with MaKayla Willis doing her everyday makeup routine using Covergirl and Sally Hansen.

Suave
Watch Elizabeth Marc's spring skin care routine with Suave.

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2023 Sponsors

Thank you to our contributors

"I love my brown skin because it embodies strength, resilience, and beauty. I love my brown skin because it is the first home I’ll ever know, and a rich reminder of where I come from. Why I love my curly hair: I love my curly hair because it grows from MY scalp this way. It is mine – unaltered, unedited, and unapologetic."

“I love my brown skin because it’s my very own form of luxury. My brown skin makes me feel original and exclusive. I love my curls because they allow me to express myself in a fun way and inspire others to rock their own natural hair.”

"I love how my brown skin glistens in the sun and how it tells a story about the people that came before me. My brown skin is my strength. I love that my curls have a personality of their own. They grow unruly, they don't ask permission, they just show up unapologetically and beautifully."

"I love my brown skin because it reminds me that I’ve come from a lineage of loving, hardworking, revolutionary people. It gives me the courage to go after all of my dreams because of those who came before me and those to come after. I love my curls because it sparked a long journey to truly loving and embracing myself - my uniqueness flaws and all"

"“Why You Love Your Brown Skin” I love my brown skin because it has made me who I am. It’s what sets me apart from others. I haven’t always loved my brown skin, as I grew older I realized my insecurities as a child only made me stronger and the confident adult I am today. “Why You Love Your Curls” As someone who wear the hijab, it’s easy for my to neglect my hair and curls. I love my curls because I take care of them for ME. No one has the luxury of seeing my beautiful hair, but that makes my hair care that much more special. Everything I do for my curls, I do for myself."

"I love my brown skin because it reminds me of my mother, my grandmother and my great-grandmother. It reminds me of the beautiful family I come from. I love my curls because they remind me of the uniqueness I hold within. They are a constant reminder of the love and care I choose to pour into myself."

"I love my brown skin because it's the skin that my creator gave me. My brown skin is beautiful and rich. I am in love with my 4c coils. It makes me feel so unique and beautiful."

"I love my brown skin because it’s the color of a perfectly mixed caramel latte. Full of boldness, life and a little sass! I love my curly hair because it’s wild, free and looks for no one’s approval."

Tap to read the quote and scroll right to view more contributors

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Past Editions

Scroll right to view more past editions

Frequently Asked Questions

What is BeautyCents?

BEAUTYCENTS was originally created as a print magazine and is now a digital platform that highlights key influential multicultural women. BeautyCents celebrates multicultural beauty and provides inspiration to look your best and feel your best on a budget. It's also a growing multicultural community that aims to hold and share the highest diverse and inclusive beauty values and standards. Our multicultural beauty influencers will lead the effort and provide the best product reviews and latest trends and tips for multicultural beauty and self-care.

Who are Dollar General’s BeautyCents’ 2023 contributors?

Dollar General is thankful to have eight incredible women and multicultural beauty influencers who you can follow on Instagram! Check out their Insta handles:

Candice Jones (@bycandicejones)	Shea Moisture
Brandi Harrell (@brandirell)	Pantene Gold Series
Estelle Amoa (@vintage_estelle)	Dark & Lovely, Carol's Daughter
Ahlam Yusuf (@ahglam_)	Maybelline
MaKayla Willis (@makaylamashelle)	Covergirl, Sally Hansen
Elizabeth Marc (@elizabethsofancy_)	Suave
Marissa Herrera (@mommystylefile)	LA Colors
Kyla Bynum (@therealkylab)	Gillette

Where can I find BeautyCents sponsored products?

Dollar General's multicultural beauty products are available online or at your local DG store.

Which Multicultural Beauty Brands are sponsoring BeautyCents?

There are a total of 14 Multicultural Beauty Brands apart of BeautyCents this year, which include: L.A. Colors, Shea Moisture, Urban Hydration, Gillette, Luster’s Pink, Mielle, Carols Daughter, Bronner Brothers, Suave, Sally Hansen, Mabelline, Dark & Lovely, Pantene, and Covergirl.

When will the next edition of BeautyCents Magazine launch?

You can look out for the next launch in the Fall of 2023! Be on the lookout for our event invites and notifications.

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