Every day, DG celebrates beauty from the inside out. We are proud to carry a diverse mix of beauty and health brands for all skin, hair and body types. Learn more about the unique stories of a few of our diverse brand owners. We celebrate their passionate voices, powerful heritage and trailblazing beauty.
Urban Hydration
Urban Hydration started in 2009 when Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra-hydrating products for all. Today Urban Hydration is more than a name, it’s also a mission, offering gallons of water to people in need around the world.
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Mielle Organics
Mielle Organics is a haircare and beauty brand that believes healthier ingredients encourage healthier hair and skin. The company began on the back of one product, the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin, nails, and immune system.
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Luster's Pink
Luster Products, Inc. is the world’s leading Black owned manufacturer of premium personal care products. Luster’s Pink® and Pink® Kids are among its family of brands. The late Fred Luster, Sr., while working as a successful barber in Chicago, Illinois, was motivated to personally develop hair care products for the health and maintenance of clients’ hair. While experiencing tremendous success, Fred Luster, Sr. became a lifelong supporter of organizations committed to the health, economic welfare, and educational advancement of Black communities.
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Bronner Brothers
Bronner Bros. is a privately held, family-owned company. It was founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr.. Today Bronner Bros. is headed by the second generation. Bernard Bronner leads the company as president and CEO.
Frequently Asked Questions
Dollar General’s Multicultural Beauty brands offer natural and organic beauty and personal care products made with high-quality, locally sourced ingredients. They offer a wide range of products including hair care, skincare, makeup, nail care, and body care.
Multicultural Beauty brands offer a variety of hair care products that cater to different hair types and textures, including curly, wavy, and straight hair.
Yes, Multicultural Beauty brands are cruelty-free brands, which means that they do not test their products on animals.
Dollar General’s Multicultural Beauty products are made with natural and organic ingredients such as shea butter, coconut oil, argan oil, aloe vera, and hibiscus flower extract.
Yes, Multicultural Beauty brands offer a range of products specifically designed for color-treated hair, and they are safe to use without causing damage to the hair texture.
