Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power to target tough odors deep in the fibers of your clothes. It is now more concentrated to provide more stain removal and freshness and less water. Place package on side with valve down. Twist cap for quicker flow. Press red button to dispense Tide. To clean out press-cap, toss it in the wash with your load. Follow care label instructions, then sort. KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes. Stain removers of 1 dose vs. 2 doses of the leading detergent with baking soda in a standard, top-loading machine, vs. previous formula