Whiten and brighten your clothes with Tide Simply + Bleach Alternative Liquid Laundry Detergent. New Tide Simply + Bleach Alternative Liquid Laundry Detergent brings together all that is great about the cleaning power of a Tide detergent and the effectiveness of bleach, at a more budget-friendly cost. It's a perfect way to whiten your whites while giving them an ultimate fresh scent. Thanks to its amazing formula, you can safely use it on colored garments too. Make your clothes last longer and brighter with Tide Simply + Bleach Alternative Liquid Laundry Detergent. Your clothes will thank you! Place package on side with valve down. Twist cap for quicker flow. Press red button to dispense Tide. To clean out press-cap, toss it in the wash with your load. Follow care label instructions, then sort. Test inside seam for colorfastness. Add detergent, then add clothes. KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.