If you want to banish grays and reclaim youthful-looking hair, look no further than Schwarzkopf Keratin Color. Discover our cutting-edge anti-breakage technology K-Bond-Plex with Pre-Color Serum for rich, even color that’s extra-long lasting. With 100% gray coverage, Keratin Color leaves hair looking renewed with up to 80% less breakage compared to untreated hair. This permanent color comes with a unique pre-color serum that conditions the hair before coloring, ensuring even color results from root to tip and strong, healthy-looking hair. The Keratin hair color formula was developed with professionals to provide salon-quality hair color and brilliant shine. Experience our enhanced coloration; we are sure there is a color just right for you. This kit includes one application of Keratin Color Permanent Hair Color in 9.1 Light Ash Blonde.