Ruffles is famous for two things: the ridges on our chips, the fact that we're the Official Chip of the NBA, and the best chip flavors the game has ever tasted. Okay, so maybe its three things. Chip lovers have come to know that R R R Ruffles Have Ridges! The thick ridges of Ruffles Potato Chips help hold more great potato chip flavors and stand up to the thickest dips.