Root to End Bolder Blonde Purple Shampoo is formulated to gently cleanse natural or color treated blonde hair.Infused with nourishing Provitamin B5 and an ultra-violet hue to neutralize yellow, brassy tones leaving a refreshed, cool blonde.STYLING TIP: For best results, follow with desired Root to End conditioner.Embrace healthier-looking hair with honestly priced, honestly good haircare from Root to End. All products contain our proprietary 11 Amino Acid Blend and are free of harsh ingredients, so ¿you can feel comfortable knowing that we deliver thoughtfully formulated haircare without sacrificing performance.