Just about 300 miles north of Chicago, nestled on the eastern shore of Lake Michigan, is the "Cherry Capital of the World"—Traverse City, MI. Long, warm summer days and cool nights cause the black cherries to ripen right around the 4th of July, but you gotta get ‘em while you can, ‘cause all too soon, they’re gone. Now, like those famous black beauties—crisp, slightly sweet, and for a limited time only—Monster Ultra Black, a.k.a. the "Black Monster," is refreshingly light with just 10 calories, sugar-free, and packed with our Monster Energy blend. Get it while the gettin’s good... Unleash the Ultra Beast!