Enjoy the soft, wholesome goodness of Merita® Enriched White Bread, a staple that’s perfect for making sandwiches, toast, or any family-favorite recipe. Baked with quality ingredients, this two-pound loaf offers a classic taste that has been trusted for generations. Conveniently sliced for easy use, it’s ideal for school lunches, camping trips, or quick meals on busy days. With a legacy dating back to 1901, Merita has been a cherished brand rooted in quality and tradition. Founded in Birmingham, Alabama, and originally known as Highland Bakery, the name "Merita" was born from the "MERIT-A" award for excellence—a symbol of the brand's commitment to superior quality.