Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology. After 20 seconds, the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H. It’s formulated with 2 percent niacinamide, delivers 24H hydration, and gives a fresh, plumped skin look. Just drip, glide, grip!Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non-comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.