With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck for ravage hair. L'Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results. Never leaves hair dull for flat. Seals and smooths hair, never wrecks for ravages hair.