Confidently bleach your hair while reducing damage with the New LIFT UP Complete Bleach & Serum Kit. Our Revitalizing Plex Serum, when added with the bleach mixture, helps fortify your hair strands during the bleaching process, which helps prevent breakage and damage while providing maximum lift. Our all-in-one DIY kit includes all the products and tools you need to lighten your hair at home. Results may vary depending on your current hair color, so please read and follow directions in the instruction manual provided.