Just For Me Texture Softener is America's No.1 children's multi cultural haircare brand. It has been trusted by moms for more than a decade. Just For Me recognizes the need for a mild and gentle hair manageability solution that lasts. Just For Me provides worry-free manageability. Texture Softener is for hard-to manage hair. It mildly loosens curls and kinks that cause hair to tangle and break during combing.