Bring all-day body and fullness back to your hair with Dove Volume & Fullness Shampoo. This volume formula turns flat hair into all-day voluminous hair for 99% more healthy fullness.Dove Volume & Fullness Shampoo is the first step in our regimen towards fuller-looking hair. Use it with Dove Volume & Fullness Conditioner and experience healthier, fuller hair with all-day body and bounce.Our Dove Volume & Fullness range is enriched with biotin, known to provide strength, and features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Use this shampoo for 99% more healthy fullness.Dove Volume & Fullness hair products are ideal for fine, thin, flat hair that needs extra care. Apply Dove Volume & Fullness Shampoo to wet hair, lather, and rinse before using Dove Volume & Fullness Conditioner for maximum volume.As always, Dove hair products are vegan and PETA-approved, meaning they are not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage, embracing a new dawn of hair possibilities now.With system vs. flat hair.Shampoo, conditioner or mask, and serum.