Feel fearless. Feel reborn. Feel free to live beautifully every day, no matter how you style your hair. Now, every time you color, bleach, straighten, or blow-dry your hair, Dove Intensive Repair Advanced Damage Therapy Conditioner will nourish and repair with every wash—hair is reborn 10x stronger.When using shampoo and conditioner or shampoo and mask vs. non-conditioning shampoo.This Dove conditioner is the second step in our 4-step Intensive Repair regimen: shampoo to restore hair, Dove conditioner to repair hair, a weekly mask for hair renewal, and a hair serum to re-shield and style. Enriched with Glutamic Amino Serum, a key amino acid found in hair, this conditioner for damaged hair works at a molecular level to deeply nourish and strengthen the hair’s structure.So there is no need to stress about damage, and you can feel good about your new look and new you. That’s why our Intensive Repair range with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. This hair repair breakthrough is backed by 10 years of research to help stop 98% of visible hair damage.Dove Intensive Repair hair products are ideal for damaged hair that needs extra care, leaving it soft and manageable while reducing signs of damage and future hair breakage. After using Dove shampoo, apply and massage this conditioner for damaged hair and leave on for 1 minute, then rinse. For more hair products for damaged hair, use together with the Dove Intensive Repair hair mask as a treatment for dry, damaged hair once a week.As always, Dove hair products are vegan and PETA-approved, meaning they are not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now.Due to breakage system vs. non-conditioning shampoo.Shampoo, conditioner or mask, and serum.