Achieve natural-looking hair color in just 5 minutes with Dark & Natural 5 Minute Shampoo-In Hair Color in Natural Black. Specifically formulated for men of color, this conditioning permanent hair color offers rich, deep color that seamlessly blends away gray for up to 6 weeks. Infused with Aloe Vera and Honey, its moisture-rich formula fortifies and moisturizes hair without damaging ammonia. Locking in color while leaving hair soft, manageable, and healthy-looking, it's the ultimate solution for easy, at-home hair color. Always read all safety information prior to use and follow the included instructions carefully for optimal results and safety.