Transform your hair with Dark and Lovely Fade Resist Jet Black 371 Rich Conditioning Hair Color. This innovative formula combines vibrant, fade-resistant color with intense shine. Dark and Lovely's exclusive Moisture Seal technology provides double conditioning power, protecting both relaxed and natural hair during coloring for a luxurious, rich color result and silky, shiny locks that last. Always read all safety information prior to use and follow the included instructions carefully for optimal results and safety.