Unlike ordinary toothpaste, colgate total clean mint toothpaste Flights bacteria on teeth, tongue, cheeks & gums for whole mouth health. Colgate total toothpaste has a breakthrough formula that Flights bacteria on teeth, tongue, cheeks and gums for whole mouth health. Colgate total with stannous fluoride also offers more benefits than ever including sensitivity relief, improved enamel strength and odor neutralization (based on in vitro studies). Adults and children 12 years of age and older: apply at least a 1-inch strip of product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) for as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 years of age: consult a dentist. Fight bacteria for 12 full hours.