Help protect your gum health with Colgate Total Active Prevention Gum Protect Whitening Toothpaste. Colgate Total Gum Protect Toothpaste is a gum protection toothpaste designed with patented technology that helps prevent the 5 signs of early gum disease including gum inflammation, redness, bleeding gums, irritation, and gum sensitivity. Colgate Total Gum Protect Antibacterial Toothpaste eliminates 100% more bacteria and is an SLS free toothpaste. The rich, dense foam of the SLS free toothpaste offers robust coverage for those focused on gum care and helps prevent early gum disease. Colgate Total Active Prevention Gum Protect Toothpaste is more than just an early gum disease toothpaste, this fluoride formulated anti gingivitis toothpaste also helps fight bad breath, cavities, plaque bacteria, and gingivitis. In addition, this whitening mint toothpaste is 2x more effective at fighting bacteria, a root cause of many oral care problems such as cavities and gingivitis. Feel secure knowing that Colgate Total Active Prevention Gum Protect Gum Health Toothpaste has your gum care needs covered for a healthy and confident smile.plaque bacteria vs. a non-antibacterial fluoride toothpaste after 4 weeks of twice daily usevs. non-antibacterial fluoride toothpaste with 2x daily brushing and 4 weeks of use