Enjoy a powerful clean and long-lasting freshness with Colgate MaxFresh with Whitening + Charcoal toothpaste. This unique formula combines the cooling freshness of MaxFresh with the purifying power of activated charcoal to give you a deeper clean and a brighter smile. The charcoal mint flavor provides an invigorating taste, while the odor-neutralizing formula helps detoxify and freshen your breath. Safe on enamel and designed to combat cavities, this toothpaste leaves your mouth feeling cool and refreshed.Based on in-vitro odor reduction results and descriptive sensory panel analysis following brushing teeth and tongue