Bimbo Bread (pronounced Beembo) has been bringing families together for four generations. A family-owned business since 1945, Bimbo relies on its own family recipe to ensure that moms, dads, and kids can enjoy the delicious taste and soft texture of Bimbo soft white bread. Packed with goodness and baked with love, Bimbo soft white family bread offers great nutrition at a great price. It's soft yet firm enough to hold up to peanut butter, making it a versatile choice for any meal.