The Believe Beauty Detoxifying Clay Face Mask is a creamy face mask suitable for all skin types. Infused with Kaolin Clay and Niacinamide to help draw out impurities, this clay face mask leaves skin appearing refined and smooth for a healthy looking complexion. Directions: Apply a thin layer to skin and wait 5-7 minutes for mask to change from pink to white before rinsing with warm water. Use 1-2 times a week for a deep clean.