Discover Feria's NEW fashion-forward shades: Jet Black (10), Honey Brown (65), and Black Cherry (26). Serve your stunning look with custom-blended colors, crafted with 3 vibrant tones. Feria by L'Oréal Paris gives you multi-faceted, striking color vibrancy in 25 minutes. Feria delivers dramatic color transformation for dark hair. Feria provides color that doesn’t surrender – lasting week after week. Every shade includes a vitamin-infused shine serum and a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair.