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About Us

At Dollar General, our actions are guided by a simple mission: Serving Others.

DG is proud to be America’s neighborhood general store. 

We strive to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states. Our stores deliver everyday low prices on items including food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares, seasonal items, paper products and much more from America’s most-trusted brands and products, along with high-quality private brands.

From serving our customers with value and convenience and our employees with career opportunities to serving the communities we call home through literacy and education, Dollar General has been committed to its mission of Serving Others since the company’s founding in 1939.
general store front



Our Mission.

At Dollar General, our actions are guided by a simple mission: Serving Others. For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 20,000 neighborhood general stores. For our employees, this means respect and the opportunity to grow and develop their careers, and for our communities, this means helping support the communities we call home.

Our Brands.

We sell products from some of America’s most-trusted brands such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestlé, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. Additionally, we carry high-quality private brands to provide customers with more options to purchase products at substantial discounts to national brands.

Our private brands include Clover Valley®, Good & Smart®, true living®, Gentle Steps®, Studio Selection™, Comfort Bay®, Bobbie Brooks®, Smart and Simple® and more.

Our Model.

Dollar General stands for convenience, quality brands and low prices. Dollar General’s stores aim to make shopping a hassle-free experience. We design small, neighborhood stores with carefully -edited merchandise assortments to make shopping simpler. 

Dollar General saves time by staying focused on household essentials including paper and cleaning products, foods, over-the-counter medicines, health and beauty products, seasonal items, baby needs and more.

Join our team.

Dollar General provides employees with opportunities to gain new skills and develop their talents through award-winning training and development programs. Dollar General offers competitive wages and benefits and numerous opportunities for advancement, which is reflected in strong internal promotion and placement rates across the company, including stores, traditional and fresh distribution centers, our private fleet network and the store support center. To learn more about current career opportunities, visit the Dollar General Careers website.

Learn more about career opportunities at Dollar General here.