Pantene Pro-V Coconut Milk Hydration & Avocado Shampoo gently removes dirt and impurities without leaving hair feeling dry, brittle, or rough. This shampoo contains 2x more nutrients and won't strip your strands for hydrated locks with every wash. Plus, its unique design is free from parabens, and colorants. The coconut milk and avocado formula is crafted with protective antioxidants and is pH balanced to leave you with healthy-looking hair that shines. HARD WORKING, LONG LASTING Your haircare should work as hard as you do. DIRECTIONS: Massage into wet hair. Lather. Rinse. For best results, use with Pantene Pro-V Coconut Milk Hydration and Avocado Conditioner.