L'Oréal Paris Elvive Color Vibrancy Purple Shampoo is designed to neutralize brassy tones in highlighted brunette, blonde, and grey hair. Enriched with purple pigments, this color-correcting formula helps eliminate unwanted yellow and orange hues, keeping your color vibrant between salon visits. Say goodbye to brassiness and hello to salon-fresh color with this powerful yet gentle shampoo. Ideal for maintaining cool-toned hair shades, it enhances color brilliance while cleansing and nourishing strands.