Dove Ultra Care Intensive Repair Shampoo nourishes to restore and repair the appearance of damaged hair. This nourishing shampoo for damaged hair visibly repairs different degrees of damage and helps stop 98% of future hair damage (due to breakage vs. non-conditioning shampoo). This strengthening shampoo is formulated with our Bio-Restore Complex for complete care that works in harmony with your hair. With every wash, your hair is left nourished and visibly repaired.How to use: Apply this hair repair shampoo to wet hair, lather, and rinse. For best results, use with Dove Ultra Care Intensive Repair Conditioner. Suitable for daily use. This damage repair shampoo is Certified Cruelty-Free by PETA and made in 100% recycled plastic bottles, so you can feel good about switching to Dove.This hair care product is the perfect addition to your cruelty-free beauty collection. Dove Intensive Repair is a reparative shampoo and conditioner system that targets and visibly repairs damage to regenerate the healthy look and feel of hair. This system is ideal for damaged hair that needs extra care, reviving strands to leave them beautiful and nourished from root to tip. Dove care goes further than hair care with PETA Cruelty-Free certification and 100% recycled plastic bottles.At Dove, our vision is of a world where beauty is a source of confidence, not anxiety. We're on a mission to help the next generation of women develop a positive relationship with the way they look—reaching over a quarter of a billion young people with self-esteem education by 2030. We’re also committed to a landmark initiative as part of our 2025 goal to reduce plastic waste—eliminating over 20,500 metric tons of virgin plastic annually by making our iconic beauty bar packaging plastic-free globally, launching 100% recycled plastic bottles, and trialing a refillable deodorant format that radically reduces plastic use. As one of the world’s largest beauty brands, Dove is leading an agenda-setting commitment to tackle the global beauty industry's plastic waste crisis.