It’s easier than ever to jump on the “soap brow” trend with the best brow pomade for creating the fluffy, feathery brows of your dreams. e.l.f. Cosmetics’ Soap Brow is a firm-hold clear brow pomade that effortlessly lifts, sculpts, and sets your brows into place with long-lasting hold and a universal, clear finish that complements all skin tones and brow colors. The formula instantly activates with water and applies easily with our Brow Lift Applicator for a seamless, mess-free application.Why you'll love it:•Lifts, tames, sculpts, and grooms brows into a fluffy finish•Perfect for creating the trending “soap brow” look•Universal clear finish for all brow colors•Long-wear with firm hold•Activates with setting spray or water for an easy, mess-free application All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.