Discover Quality, Value and Savings with Dollar General's Exclusive Brands

Start saving on all your essentials with Dollar General. Our brands offer additional savings on food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items. You can learn more about Dollar General’s brands here as you look for ways to save throughout the year.

Clover Valley®

Save on the foods you love to eat every day. Clover Valley offers affordable, quality food and baking and cooking needs. Stock up on baking essentials like baking powder and baking sodavegetable or canola oil, sugar, butter, flour and other necessities to bake your favorite recipes or discover new ones at DG Easy Meals. Make breakfast for less with Clover Valley Buttermilk Complete Pancake Mix and syrup or opt for something quick like Clover Valley cereal. Whether incorporating them in a recipe or enjoying as is, find quick lunch solutions with a variety of canned soups, meats and vegetables. If preparing dinner, save on seasonings, spices and condiments that will be sure to add flavor to any recipe. Learn more about Clover Valley.

Believe Beauty

At DG, we believe in beauty. That’s why our line of Believe Beauty products are always $5 and under in our stores. We want to help you look your best and feel great every step of the way. From eyeliner to lipstick to foundation, Believe Beauty has products you can rely on to keep your confidence at an all-time high. So grab some lip gloss – it’s time to show off your shopping-savvy and make a statement. Learn more about Believe Beauty.

Gentle Steps

When it comes to caring for your baby, our Gentle Steps brand has everything you need to keep them happy from head to tiny toes. Gentle Steps offers premium baby products at affordable prices that make it an ideal brand for new parents and baby-shower shoppers alike. With a range of baby lotionsoilscreamsdiapersshampoos and more, Gentle Steps has what you need to keep your little one healthy, happy and sleeping soundly. Learn more about Gentle Steps.

DG™ Health

Whether fighting a cough or taking a proactive approach to your wellness, DG Health offers a wide range of products to help meet your health needs. Find vitamins or medicine at everyday low prices. Or gather the supplies to put together a first-aid kit, with DG™ Health items like bandagesantibiotic ointments and 50% isopropyl alcoholLearn more about DG Health.

DG™ Home

Keep a clean home without spending a fortune thanks to DG™ Home products. Keep the kitchen clean with DG™ Home Ultra Green Apple Liquid Dish Soap, automatic dishwashing packs, disinfectant wipespaper towels and more. You’ll find affordable alternatives for wet mops by swapping name-brand refills with DG™ Home Wet Mop Refills available in a variety of scents. We also offer trash bags, bath tissue, disposable plates and utensils. Learn more about DG™ Home.

Studio Selection®

Enjoy the affordable, small pleasures of our newest line of skin care, hair care and soap and shower solutions. Whether it’s experiencing pampered “me-time” with our Studio Selection Lush and Pampering Body Wash or rinsing away the day’s makeup with our micellar cleansing water, Studio Selection encompasses a variety of indulgent items you will love. Learn more about Studio Selection.

True Living

Looking for a fresh way to do laundry? True Living offers all the benefits of a major brand at a fraction of the price. You’ll find high quality dryer sheets and detergent at low prices that’ll change the way you look at laundry. Plus, their laundry pacs are chlorine-free, sulfate-free and safe for septic tanks. Buy some today and experience True Living’s fresh-smelling, stain-free power that lasts cycle after cycle. Learn more about True Living.

To stay stocked on your favorite DG brands and discover more private brands at Dollar General, visit your local store or head to our website at Be sure to look for the private brands that carry a 100 percent satisfaction guarantee.

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