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Embracing Difference,
Serving Others

Our mission is simple: Serving Others. At DG, we’re working to be the most inclusive store, neighbor and employer in the world, with teams that reflect the diverse communities we serve. We put people first — with equity, authenticity and respect for each person’s dignity and difference front and center. Together, our differences make all the difference in building careers, stores, communities and a world inspired by serving others.


Senior Director of Customs and Ethical Compliance

“A lot of people might not know what LGBT people experience. Being accepted for who I am makes a big difference for me. At DG, we celebrate our differences.”


Director of Employment Branding

“Don’t try to fit in, just be authentically you. Be a light in darkness. Be okay with being different. And then be the difference in the lives of others.”


District Manager

“Being a kid from a third world country, I faced so many challenges. Everyday I wake up and think about how far you can go in this company regardless of where you come from.”


Truck Driver Trainer

“Working hard at my job makes it so someone else can get food on their table at night. I think everyone should be as nice as they can every day, so they have the chance to make someone’s day.”
My Difference Makes a Difference

Why My Difference
Makes a Difference

We believe each person’s difference makes a difference because we’ve seen the power of diversity, inclusion and belonging to change lives.

With more than 19,000 stores located approximately within five miles of 75% of the U.S. population, we serve many diverse individuals, and we are inclusive by design. We see the potential of our company and colleagues to create lasting change by living our mission of Serving Others and respecting each person for who they are — and for who they can become.

For the past few years, we’ve been listening, learning and taking action to build a more diverse and welcoming organization. Our diversity is a strength we rely on as we serve our customers and communities.

This work starts with our leaders supporting and sponsoring talent across the organization and embedding our Diversity & Inclusion goals throughout the business.

We strive to be a good neighbor who responds to local needs and culture. We look to our business partners to do the same.

Racial Equity Audit

Dollar General’s diversity and inclusion focus, and efforts are anchored in our mission of Serving Others and our fourth operating priority–investing in our diverse teams through development, empowerment and inclusion. In the spring of 2022, with the direction and oversight of our board of directors, Dollar General partnered with Korn Ferry, an independent third-party consultant, to conduct a Racial Equity Audit to examine and analyze how Dollar General’s business practices may impact communities of color across four key stakeholder groups – employees, customers, communities, and business partners. This work will help Dollar General translate our vision and growth strategy to be a “Force for Opportunity” into tangible outcomes and opportunities for all stakeholders that we serve at Dollar General.

Below is a link to the full research report conducted in partnership with Korn Ferry:

DG Racial Equity Audit Report

Diversity won’t make a difference without inclusion

At DG, our priority is to invest in our diverse teams through development, empowerment and inclusion. We focus on equity, not just equality. We create inclusive workplaces, shopping experiences and communities where our customers and colleagues can bring their authentic selves — and know they belong.

We are successful in creating inclusive experiences because we:


Act inclusively everyday.
Everyone thrives with inclusive leaders. Inclusion is a shared responsibility between our organization and our people. Small everyday acts of inclusion promote a culture of belonging and innovation.

Seek opportunities to connect with others who are different from you and build rapport with them

Pause and take a breath before acting and be aware of your reactions

Stretch your comfort zone by talking to others about differences and engaging in courageous conversations

Listen more and demonstrate that you are interested and engaged when someone is speaking

Assume positive intent when dealing with others

Learn from someone by asking questions about their day-to-day experiences and how you can support them


Find the evidence.
We leverage data to better understand our customers' and employee preferences and needs.


Develop empathy.
We seek to understand the emotional elements of our customer and employee experiences.


Engage everyone.
We include the voices of our customers and employees in everything we do. Together, we walk this journey towards a more inclusive environment, side by side.


Enable and empower.
We inspire and encourage our employees with the confidence to take action and bring their authentic selves to work every day.

Our Stories Make a Difference


Milestone moments on our Journey of Inclusion

Inclusion is the backbone to our mission of Serving Others. In 1939, our founder saw an opportunity for retail to be more responsive to the needs of rural communities. Throughout our existence, similar moments demonstrate an act of inclusion or a strategic move towards a more inclusive culture. Today, our customers, colleagues, and communities inspire us to continue this journey in our commitment to serving others – My Difference Makes a Difference.




Dollar General launches GED / Learn to Read program

Dollar General's co-founder, J.L. Turner, was functionally illiterate with a third grade education. In his honor, Dollar General created a free referral program to help individuals learn to read or prepare for their high school equivalency test. Referral brochures are located at the cash registers in all stores.
“Furthering one’s education can improve lives for generations to come.” - Cal Turner Jr.



Dollar General Literacy Foundation is established

For nearly 30 years, the Dollar General Literacy Foundation has been helping individuals increase their potential and pursue their dreams of a better tomorrow through the power of education. Through grant investments in local schools, nonprofits and libraries, we are supporting teachers, librarians and nonprofit leaders as they help individuals of all ages learn to read, prepare for the high school equivalency test or learn English. Learn more

Since 1993, the Foundation has awarded more than $216 million in grants and served more than 15.8 million individuals.



Dollar General Begins Annual St. Jude Thanks and Giving® Campaign

The campaign asks customers to "Give thanks for the healthy kids in your life and give to those who are not." Dollar General offers shoppers the opportunity to support the Thanks and Giving campaign through donations at the register.



Dollar General launches 5 Employee Resource Groups to celebrate the diversity of our people

Dollar General launches 5 Employee Resource Groups (ERGs) to provide a platform for diverse voices and ideas. Each ERG works to provide information and education that helps Dollar General foster a more diverse and inclusive work environment and provide a stronger tie to the communities in which we live and serve.



Dollar General appoints first woman as EVP, General Counsel



“Perspectives” Organization-wide Conscious Inclusion training rolled out



From Director to Chief People Officer

Kathy Reardon started her career at the Director level and after having served in multiple roles in HR was promoted to EVP & Chief People Officer.



Dollar General appoints first woman as Chief Merchandising Officer

Emily Taylor is named Executive Vice President and Chief Merchandising Officer, the first woman to hold the role and one of the very few executives leading marketing at Fortune 100 companies.



Dollar General and the Dollar General Literacy Foundation pledges $5 million to support racial justice and education

In December 2020, Dollar General and the Dollar General Literacy Foundation announced three initial grant recipients as part of a $5 million racial justice and education commitment. This pledge reflects DG’s ongoing mission of Serving Others and its continued focus on diversity and inclusion by providing support to organizations that are working to accelerate racial equity. The initial recipients include the Equal Justice Initiative, Operation HOPE and INROADS.



DG establishes its first Diversity & Inclusion leadership role, and launches new D&I initiatives

DG appoints Dr. Johné Battle Vice President of Diversity & Inclusion leading the way on all D&I work. The 2020 Supplier Diversity Summit provides companies holding a wide variety of diversity certifications with an opportunity to meet with Dollar General merchandise buyers and category managers.

DG launches its 4th Operating Priority, “Investing in our diverse teams through development, empowerment and inclusion” to create and foster an inclusive environment where every employee and customers feels valued, respected and supported.



The Dollar General Diversity & Inclusion team leads inclusive leader transformations across the company

The Dollar General Diversity & Inclusion team launches numerous learning and development opportunities for learning about the value of diversity, equity and inclusion.
The inclusive leader journey includes;
- All leaders completed intercultural development inventory
- D&I team delivered over 11,000 hours of inclusive leadership content
- Additional new differentiated development programs launched
- Power of choice for underrepresented talent
- Continuous learning opportunities offered



Expanded our Employee Resource Groups to our Field / Distribution Centers



D&I leadership team grows and Dollar General begins first supplier diversity program

Two new directors join Kate Longfield who continues in her role as Director of Diversity & Inclusion, Store Support. Joining the team is Mark Person who was promoted to Director of Diversity & Inclusion, Retail, and Antoine Hinton Director, Supplier Diversity. Furthermore, Dr. Johne’ Battle is promoted to SVP, Chief Diversity Officer.



Celebrating differences to serve others

Building on our 2022 launch of the My Difference Makes a Difference campaign, DG introduced Everyday Acts of Inclusion and deepened the Inclusion Learning Journey which began in 2020. Together, these initiatives are designed to reach all employees from the executive level to frontline managers.

Meet our Team

Dr Johne Battle

Dr. Johné BattleSVP, Chief Diversity Officer — He/Him

“My difference that makes a difference is working with intentional leaders to build an inclusive workplace where everyone can feel valued, respected, and supported.”

Dr. Battle grew up in the SWATS — Southwest Atlanta Too Strong! He is blessed to be the son of parents that were Civil Rights foot soldiers. His father was Rev. Dr. Noel Battle who was a march organizer for the Rev. Dr. Martin Luther King, Jr. and who sits in the prestigious Morehouse College’s Preachers Ring of Honor. His mother is Mrs. Martha Hall Battle, and her servant leadership started during the Civil Rights era when she was a secretary for the SCLC. Both of Dr. Battle’s parents were a part of the first F.W. Woolworth lunch-counter sit-ins.

“I share this bit of my background, not to impress you, but instead to impress upon you that I am standing on the shoulders of giants today. It is the work of all those that have gone before me which drives me to live a life of servant leadership,” Dr. Battle often states.

As a dynamic motivational and transformational speaker, Dr. Battle has taken the attention of students, athletes, educators and corporate executives of all ages, interests and backgrounds hostage with his energetic and heartfelt messages of hope, persistence and moving beyond your circumstances. His story of overcoming an early age reading disability to pursue an Ivy League doctoral degree has inspired audiences across the nation. He is an advocate for purposeful development, and intentional life-changing reimbursement by leveraging certain benefits and freedoms that can only come through both formal and informal education.

“My difference that makes a difference is working with intentional leaders to build an inclusive workplace where everyone can feel valued, respected, and supported,” Dr. Battle continues. “I am proud to work for Dollar General, where I get the opportunity to work with leaders everyday on behalf of 160,000+ associates employees to be the most inclusive retailer on the planet. Everyday, I am more and more inspired by the collaboration of my peers across the Dollar General enterprise to build an inclusive workplace future. It’s a privilege to work each day to make our stores the best and most inclusive shopping experience for our customers and the communities we serve.”

Khasi Areama

Khasi AreamaDirector of Diversity & Inclusion, Supply Chain — She/Her

“My difference matters because it adds a vibrant hue to the tapestry of diversity and inclusion. Through embracing the unique qualities that make me who I am, I become an agent of change, challenging norms...

...and expanding perspectives. It is within the mosaic of our differences that we find strength, unity, and the power to create a more inclusive world where every voice is valued, and every individual can thrive.”

I am Khasi Areama, the Director of Diversity, Equity, and Inclusion, supporting our Supply Chain. The reason I am passionate about supporting diversity, equity, and inclusion within our supply chain is because I believe that creating a diverse and inclusive environment is not only the right thing to do, but it also has tangible benefits for our organization. Embracing diversity allows us to tap into a wide range of backgrounds, perspectives, and talents within our supply chain team. By cultivating an inclusive culture, we foster a sense of belonging and empower individuals to bring their authentic selves to work, which leads to increased engagement, creativity, and innovation. Additionally, a diverse and inclusive supply chain enables us to better understand and meet the needs of our diverse customer base, which is essential for our long-term success and sustainability. I am committed to ensuring that our supply chain is a place where everyone feels valued, respected, and has equal opportunities to thrive, regardless of their background or identity. Together, we can create a supply chain that embraces diversity and uses it as a catalyst for positive change.

My difference matters because I grew up with a Cuban father and a Black mother. This unique blend of cultural backgrounds has shaped my perspective, opened my eyes to diverse experiences, and taught me the value of embracing different identities. Through my upbringing, I have gained insights into the struggles, celebrations, and histories of both the Cuban and Black communities. This firsthand experience of navigating multiple cultural identities allows me to bring a nuanced understanding to conversations about race, ethnicity, and multiculturalism. By sharing my lived experiences and advocating for the inclusion of all underrepresented communities, I aim to contribute towards creating a more inclusive and equitable society for everyone, regardless of their cultural heritage or racial background.

Lisa de Perio

Lisa de PerioDirector Diversity & Inclusion, Store Support Center — She/Her

“My Difference makes a difference because I am more than just a box to check off. A prism of colors of brown, yellow, red and purple swirl within me of my Filipino and Chinese experiences of hurdles and happiness.”

There is a colorful beauty in a prism. With a prism, a spectrum of colors emerge often from a single source. Depending on the different angles you look through, light bends creating different, often unimaginable, colors and hues. In the same way, diversity and inclusion can be seen as a prism. By looking at people through a prism, you see that people are multi-faceted hosts of beauty, intellect and emotion. Their thoughts, perspectives and lived experiences radiate through.

My name is Lisa de Perio, and I am the Director of Diversity, Equity and Inclusion supporting the Store Support Center at Dollar General. It is my mission to equip everyone at the store Support Center with a personal prism to learn from others and themselves and to allow authentic selves to shine. A diverse and inclusive workplace means people from all different backgrounds, experiences and perspectives can come together and create something beautiful. The often unimaginable colors and rays emerge as the innovation, the creativity and the problem solving that is much needed in any organization. Cultivating an environment where people from diverse backgrounds and underrepresented communities can thrive will allow Dollar General as #1 retailer in America to continue to thrive.

My difference makes a difference because I am a mother of a daughter of a rainbow of ethnicities. I am a cooking instructor. I am a reiki practitioner. I am skier. Once you think you have me all figured out, I’ll have you twirled up in a colorful whirl.

Antoine HintonDirector of Supplier Diversity — He/Him

“My difference matters to me because I grew up working alongside my grandfather. I watched him build a business and invest in his community. I understand the economic impact supplier diversity programs can have on local communities.”

My professional career spans over 27 years in the areas of operations, inventory, merchandising, and diversity, equity and inclusion (DEI) at Sherwin-Williams, Ace Hardware, Sears Holdings, and True Value. Today, I am the Director of Supplier Diversity at DG.

My difference matters because I believe education pays off. I grew up lower middle class on the South Side of Chicago with parents who believed in education. My parents had limited financial resources yet sacrificed to invest in my secondary education. As a result, I enrolled in and received a B.S. in Marketing from the University of Illinois at Urbana-Champaign. Coincidentally, I met my wife of 22 years at UIUC. We have two daughters. I also earned an MBA from Benedictine University in Lisle, Illinois.

My difference matters because I benefited from mentors growing up. I learned the importance of giving back. In my spare time, I serve as a mentor for Master MINDS and on the Board of Directors for two organizations: BGI Foundation of Zeta Xi Lambda Chapter of Alpha Phi Alpha and Rock of Ages Baptist Church where I am also a Deacon.

My difference matters to me because I grew up working alongside my grandfather. He was an entrepreneur and I watched him build a business and invest in his community. I understand the economic impact that supplier diversity programs can have on local communities. Programs designed to enhance supplier diversity have the added benefit of creating economic opportunities that leads to job creation, reinvesting of resources back, and better businesses in the local communities. Further benefits are increased tax revenue, higher wages, better jobs, and enhanced school systems.

Leading Supplier Diversity at Dollar General is important to me for the following reasons:

  • Diversity: Our employees and supplier base should reflect the communities that we serve.
  • Equity: Our supplier diversity program should provide everyone with what they need to succeed.
  • Inclusion: Our supplier diversity program should give suppliers a seat at the table they otherwise may not get.
  • Business case: Our inclusive procurement strategy should widen the pool of potential diverse suppliers and promotes competition in the supplier base which can improve innovation, product quality, and drive down costs. Further, investment in diverse markets translates into investment in our company.
  • Values: Our supplier diversity program should reflect our global/corporate commitment to fight racial discrimination.

Joi N. BassDirector of Diversity & Inclusion, Retail — She/Her

“My difference matters because I have experienced feeling out of place, like I did not belong, but I had people in my life that helped me navigate through my differences and accepted me with no judgment.”

I am Joi Bass, Director of Diversity & Inclusion, supporting our Supply Chain. I have over 20 years of experience in retail and operations at major retailers and operations such as CVS Pharmacy, Caterpillar Corporation, Cargill Grain Export, and Target.

My difference matters because I serve on the Board of Directors for Longview Queens United as a teen mentor and the Chair of Fundraising. I also serve on the Advisory Board of the Applied Engineering Technology Program at North Carolina Agricultural & Technical State University. As a 19-year member of Alpha Kappa Alpha Sorority, I serve as the Chair of the Empower Our Families Initiative in the Kappa Alpha Omega Chapter.

I am in the Diversity, Equity, & Inclusion role because I value employees feeling safe, respected, and connected in the workplace and I want to ensure barriers are removed so that employees can bring their whole selves to work and celebrate them for all that they are.

I received my B.S. in Manufacturing Systems & Technical Management from North Carolina Agricultural & Technical State University and I am a certified Safety Management Specialist through the Board of Certified Safety Professionals. I have a wonderful husband and we have two sons and one daughter.

Resources to help make a difference

From DG Employee Resource Groups

Intentional Inclusion

African American Employee Resource Group

Women’s Professional Network Employee Resource Group

EQUAL LGBTQIA+ Employee Resource Group

SERVE Military Employee Resource Group

Young Professionals Employee Resource Group

If you are a diverse supplier and interested in doing business with Dollar General, please click here to learn more.

Ready to join us in our mission of Serving Others?

What started as a single store is now a Fortune 150 company with more than 19,000 locations in 47 states. With 170,000+ employees and counting, we’re growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!

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