Privacy Policy


Last Modified:  November 8, 2022

Dollar General Corporation (together with our affiliates and subsidiaries, “Dollar General”, “we”, “our,” or “us”) provides this Privacy Policy so that you are familiar with how we collect, use and share your information.


 

What this Privacy Policy Covers.

This privacy policy outlines Dollar General’s practices in connection with the information you provide us, or that we otherwise collect from or about you, when you interact with Dollar General through our stores, websites (the “Websites”), mobile applications (the “Apps”), and/or other services (our stores, Websites, Apps, and other services are referred to hereafter collectively as, the “Services”).  By using or interacting with any of the Services or otherwise providing your personal information to Dollar General, you consent to Dollar General’s collection, use, and sharing of your personal information in accordance with this Privacy Policy.

The Services and Third Parties. 

We use third parties to provide certain Services. Some of our Services may contain links to third parties’ websites. This Privacy Policy does not address, and we do not control and are not responsible for the content, security, or privacy practices of any third parties, including any third party operating any site or service to which the Services link.  The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Instagram, Twitter, Pinterest (collectively “Social Media Platforms”), Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including any information you disclose to other organizations through or in connection with the Services or any Social Media Platform.

The Services are operated in the United States and are not intended for use by residents of any country outside of the US. The Services and our collection, use, and sharing of your information is governed solely by US law.

The Information Dollar General Collects. 

We may collect the following information when you use or interact with any of the Services, when you apply for a job with us,  and/or to establish, manage, terminate or otherwise administer the employment relationship:

  • First and last name;
  • Home or other mailing address;
  • E-mail address and telephone (and/or mobile phone) number;
  • Demographic information, such as date of birth and age; 
  • Characteristics of protected classifications under state or federal law, such as sex;
  • Driver’s license or other identification number; 
  • Special status desigations (e.g., teacher or military);
  • Purchase history information, such as products you have bought, returned, or exchanged; 
  • Information concerning your mobile device (including, without limitation, device model, operating system version, device date and time, unique device identifiers, and/or mobile network information); 
  • Information concerning how you use our Websites and Apps, such as browser visits and information collected through cookies, pixel tags and other similar technologies;
  • Certain financial information, such as debit/credit card information; 
  • Geo-location and in-store location information; 
  • Temporary or persistent unique device identifiers, such as IP address; 
  • Information concerning how you engage with our advertisements;
  • Employment information, such as occupation, licenses,and job history;
  • Information collected from background and criminal checks; 
  • Education information;
  • Any other information you provide to us; and  
  • Inferences drawn about you from any of the other information described in this section.

If you submit any information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

How Dollar General Collects Information.

We and/or our service providers may collect information that you provide to us, including when you: 

  • Make an online or in-store purchase;
  • Return, exchange or request information about our products;
  • Create an online account or sign up for eReceipts or for e-mails or mobile text messages regarding special offers; 
  • Participate in a contest, promotion or sweepstakes;
  • Opt in for Geo-Targeted savings alerts and/or use our Store Locator Service;
  • Create a profile on, or interact with, our Careers website or apply for a job;
  • Provide us with comments or suggestions through the Services; 
  • Request customer service or otherwise contact us;
  • Interact with us through our pages on any Social Media Platform; or
  • Access the Services or otherwise enter information on our Websites or Apps or provide information directly to us or to one of our service providers.

We and/or our service providers may also collect information in a variety of other ways, including:

  • Through your browser or device: Certain information may be collected via your browser or through your device, such as your Media Access Control (MAC) address, Internet Protocol (IP) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, the name and version of the Services (such as the App) you are using, battery usage, battery charge and battery state.  
  • Through your use of the App: When you download and use the App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.  
  • Using cookies: Cookies are pieces of information stored directly on the computer that you are using.  Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other anonymous traffic data.  
  • Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
  • Through Google Analytics, which uses cookies and other, similar technologies to collect information about use of the Services and reports website trends. You can learn about Google’s practices by going to http://www.google.com/policies/privacy/?partners/, and opt out of them by downloading the opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout.
  • By determining your physical location: We may collect the physical location of your device and/or other location attributes (such as fenceID, speed, altitude, accuracy, and bearing) by, for example, using satellite, cell phone tower or WiFi signals.  In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.  Geolocation services can be turned off or on via the Settings Area of the Apps or in the Location Services area of your mobile device. You can stop all collection of such information by the Apps by uninstalling the Application. You may use the standard uninstall processes as may be available as part of the mobile device’s operating system or via the mobile application marketplace or network. 
  • By aggregating information: Aggregated information does not personally identify you or any other user of the Services (for example, we may aggregate personal information to calculate the percentage of our users who have a particular telephone area code).
  • From other sources: We may collect information about you from other sources to enhance our existing information.

How Dollar General Uses Information.

We and our service providers may use your information: 

  • To communicate with you about your use of the Services. 
  • To create and maintain your account.
  • To advise you of promotions, sales or other special opportunities, such as digital coupons offers. 
  • To serve personalized ads for Dollar General products or services, or for the products or services of other companies, when you visit our Websites or other websites.
  • To complete and fulfill your purchase, for example, to process your payment, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service. 
  • To ensure that the Services are functioning properly and to improve their design and functionality.
  • To facilitate navigation, to display information more effectively, and to recognize your computer in order to assist your use of the Services. 
  • For our business purposes, such as audits, security, fraud monitoring and prevention, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.  
  • To track responses to our online advertisements and marketing emails and/or the effectiveness of marketing campaigns.
  • To personalize your experience on the Services by presenting products, advertisements and offers tailored to you and/or to provide you with personalized location-based services and content.  
  • For recruiting and employment purposes, including to process your application, answer questions you submit and communicate with you concerning employment opportunities.
  • For other lawful purposes consistent with your use of the Services.

If you have created an account on our Websites, you have the opportunity to e-mail shopping litsts and/or product pages to your friends. In order to accomplish this, you must provide your friend’s name and e-mail address to us.By using this functionality, you are telling us that you are entitled to provide us with your friend’s name and email address.

The Personal Information of Children.

Except if and where legally required, the Websites and Apps are not designed for or directed to children under the age of 16, and Dollar General does not knowingly collect online the personal information of children under the age of 16. 

How Dollar General might Share Information.

Dollar General may share your information with:

  • Our affiliates and subsidiaries, selected product vendors, and trusted partners with whom we have a business relationship in order to address a product concern, or to notify you of special offers and promotions relating to such companies’ products available through Dollar General.  
  • Service providers who help us provide a particular operation and its services (e.g., electronic commerce, digital coupon platform). Examples of the services performed by these third-party service providers include (but are not limited to):
    o payment processing and authorization;
    o fraud protection and credit risk reduction;
    o order fulfillment and shipping;
    o marketing, advertising and promotional services and material distribution; and
    o background checks and other employment-related services.
  • Third-party sponsors of sweepstakes, contests and similar promotions.
  • Anyone to whom you send messages through the Services.
  • A third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

We also may use and share your information as we believe to be necessary or appropriate: (a) under applicable law; (b) to respond to subpoenas or other requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities; (c) to enforce our Terms of Use; and (d) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

Interest-based Advertising.

We work with third-party advertising and marketing companies to provide you ads that are tailored to your individual interests.  These companies may place or recognize a unique cookie, web beacon, pixel tag or other similar tracking technology on your browser.  They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.  

If you would like more information about this practice, and/or to learn how to opt out of interest-based advertising by advertisers that are part of the National Advertising Initiative or that follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, please visit the Network Advertising Initiative website and the Digital Advertising Alliance website

Additionally, you can opt out of targeting cookies by clicking here, by adjusting the settings in your browser, or by enabling the Global Privacy Control in a supported browser or browser extension. 

You can adjust your advertising preferences on mobile devices through your device settings. On iOS devices, select the option to “Turn on Limit Ad Tracking.” On Android devices, select the option to “Opt Out of Interest-Based Ads.” You can also download the AppChoices app at www.aboutads.info/appchoices.

How Dollar General secures information.

Dollar General and our third party service providers use reasonable technical, administrative, and physical safeguards to protect your information.  

Although we work to protect your information, you should be aware that no technology is perfect and no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section below. 

Choices Regarding Your Information. 

  • Accounts: If you wish to review information you have provided in connection with your creation of an account with Dollar General, you can access your information at any time by clicking on the “My Account” link on our Websites or Apps.  
  • Email: If you no longer want to receive marketing-related e-mail from Dollar General, such as e-mails relating to offers or promotions, you can  opt-out by selecting the unsubscribe link located within any such e-mail. 
  • Text Messages: If you would like to remove yourself from Dollar General’s text message service, reply “STOP” to an incoming message or send the word “STOP” to 34898.
  • eReceipts: If you would like to stop eReceipt service, you can do so in the “Contact Preferences” area after selecting the “My Account” link on our Websites or Apps.
  • Cookies: If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site.  You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html.  For more information about how we and our partners use cookies and other tracking technologies, please refer to the description of Interest-based Advertising included in this Privacy Policy. Please note that if you do not accept cookies, you may experience some inconvenience in your use of the Services.  For example, we may not be able to recognize your computer, and you may need to log in every time you visit.  You also may not receive advertising or other offers from us that are relevant to your interests and needs.
  • Promotions or Sweepstakes: If you wish to update information you have provided in connection with a promotion or sweepstakes, please consult the rules of that promotion or sweepstakes.
  • Service Providers:  If you need help accessing your information related to a service provided by one of our service providers, we will assist you by referring you to the third party. Please contact us for that information by submitting an e-mail request to privacypolicy@dollargeneral.com.
  • Employment opportunities: If you wish to review information you provided in connection with an employment opportunity, you can log in here

We will try to comply with your request(s) as applicable and as soon as reasonably practicable.  Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.

Changes to this Privacy Policy. 

We will post any changes to this Privacy Policy here so that you will always be aware of our privacy practices. Please refer back to this Privacy Policy regularly.  The “Last Modified” legend at the top of this page indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services.  Your continued use of our Services following our posting of any such changes will mean that you accept such changes.

California Do Not Track Policy. 

Some browsers have a “do not track” feature that may transmit "do not track" signals to the websites and other online services with which the browser communicates. At this time, we do not currently participate in any “Do Not Track” (DNT) systems that would allow us to respond to such browser “do not track” signals. 

California Privacy Rights.

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), Dollar General provides the following additional details regarding the categories of Personal Information about California residents that we have collected or disclosed within the preceding 12 months. This CCPA Notice does not pertain to the Personal Information that we have collected about a California resident in the course of such person acting as a job applicant to, an employee of, director of, officer of, or contractor of Dollar General (to the extent that such person’s Personal Information is or was collected and used by Dollar General solely within the context of the person’s role or former role as a job applicant to, an employee of, director of, officer of, or a contractor of Dollar General). You can read the CCPA Notice that pertains to the Personal Information that we have collected about California residents in the course of such persons acting as job applicants, employees, directors, officers, or contractors of Dollar General, here.

A. We collected the following categories of Personal Information: 

1. Identifiers, such as name, contact information, online identifiers and other government-issued ID numbers;

2. Personal Information, as defined in the California customer records law, such as name, contact information and financial information;

3. Commercial information, such as transaction information, purchase history and financial details;

4. Internet or network activity information, such as browsing history, online behavior, and interactions with our and other websites, applications and systems; 

5. Geolocation data, such as device location and IP location; 

6. Characteristics of protected classifications under California or federal law, such as age;

7. Call recordings created in connection with our business activities; and

8. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

B. We collect this Personal Information:

1. Directly from you or the devices you use to access the Services;

2. From publicly available databases;

3. From our service providers;

4. From marketing companies that help us learn more about our customers;

5. From companies that supplement our customer records with additional information; 

6. Through Social Media Platforms; and

7. From joint marketing partners, when they share the information with us. 

We share this Personal Information with selected product vendors; service providers; third-party sponsors of sweepstakes, contests and similar promotions; business partners and auditors. 

We may use this Personal Information to operate, manage, and maintain our business; to provide our products and services; to administer prize promotions, offers and events; and to accomplish our business purposes and objectives, including, for example, using Personal Information to: develop, improve, repair, and maintain our products and services; personalize, advertise, and market our products, services and offers; advertise the products or services of other companies; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims. 

C. We disclosed the following Personal Information to third parties (such as our service providers and business partners) for our operational business purposes: 

1. Identifiers, such as name, contact information, online identifiers and government-issued ID numbers;

2. Personal information, as defined in the California customer records law, such as name, contact information and financial information;

3. Commercial information, such as transaction information, purchase history and financial details;

4. Internet or network activity information, such as browsing history, online behavior, and interactions with our and other websites, applications and systems; 

5. Characteristics of protected classifications under California or federal law, such as age; and

6. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

D. We sell, and have “sold” within the preceding 12 months, the following categories of Personal Information to the following categories of third parties: 

Categories of Personal Information 

  • Identifiers, such as name, contact information, and online identifiers
  • Personal information, as defined in the California customer records law, such as name and contact information
  • Commercial information, such as transaction information, purchase history and financial details 
  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics 

Categories of Third Parties

  • Marketing Partners, Advertising Networks
  • Marketing Partners, Advertising Networks
  • Marketing Partners, Advertising Networks
  • Marketing Partners, Advertising Networks

We do not knowingly sell the Personal Information of minors under 16 years of age.

If you are a California resident, you may request that we: 

• Disclose to you the following information covering the 12 months preceding your request: 

o The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;

o The specific pieces of Personal Information we collected about you; 

o The business or commercial purpose for collecting or selling Personal Information about you; 

o The categories of Personal Information about you that we sold and the categories of third parties to whom we sold such Personal Information; and

o The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information. 

• Delete Personal Information we collected from you.

• Opt you out of any future “sale” of Personal Information about you by filling out the form available here and by setting your cookie preferences here.  Please note that when you opt out of the sale of your Personal Information collected via cookies and similar technologies, your choice to opt out is effective only with regard to the device or browser you are using.  If you later clear or disable cookies on that device or browser, you will also clear or disable our opt-out cookie, and you will need to opt out again so that your preference can be recognized on that particular device or browser.

We will respond to your request consistent with applicable law. Nonetheless, you have the right to be free from unlawful discrimination for exercising your rights under the CCPA.

How to Make Requests

If you are a California resident, you may make a request for the disclosures described above or make a request to delete Personal Information we collected from you, by:

(1) Submitting the form available here;

(2) Contacting us by phone at 1-800-678-9258; or

(3) Following the directions on in-store signage.

When you make your request, you will be asked to provide your name, email address, and telephone number. All three must match Dollar General’s records. When you submit your request, you will receive an email prompting you to validate your email address. You must validate your email address, or Dollar General will not respond to your request. 

If you are an authorized agent who would like to submit on belalf of a California resident a request for the disclosures described above or make a request to delete Personal Information, please contact us by phone at 1-800-678-9258 to submit your request. 

Changes to this CCPA Notice

We may change or update this CCPA Notice from time to time.  When we do, we will post the revised CCPA Notice on this page with a new “Last Modified” date. 

California Privacy Rights – Shine the Light.

If you are a California resident and have provided personal information to us, you have the right to request and receive information regarding the disclosure of certain categories of your personal information by Dollar General to our affiliates or third parties for their direct marketing purposes. Any such requests for information can be made by sending an email to privacypolicy@dollargeneral.com or by writing us at: 

Dollar General Corporation
ATTN: Legal Department 
100 Mission Ridge 
Goodlettsville,TN 37072

California Privacy Rights – Rights for California Minors.

If you are a resident of California, under 18 and a registered user of our Services, you may ask us to remove content or information that you have posted to these Services by sending an email to privacypolicy@dollargeneral.com or writing us at:

Dollar General Corporation
ATTN: Legal Department
100 Mission Ridge 
Goodlettsville,TN 37072

Nevada Privacy Rights.

If you are a resident of Nevada, you may request that a business not sell your personal information. This right may apply even if the business receiving your request is not currently selling your personal information. If you are a Nevada consumer and would like to exercise this request, please send an e-mail request to privacypolicy@dollargeneral.com.  For your protection, we may need to verify your identity before acting on your request.

Sensitive Information.

We ask that you not send or otherwise disclose to us on or through the Services any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) or any other information that may qualify as “Personally Identifiable Information” under applicable law.

Contacting Us.

If you have any questions about this Privacy Policy, please contact us at privacypolicy@dollargeneral.com, or:

Dollar General Corporation
ATTN: Legal Department 
100 Mission Ridge 
Goodlettsville,TN 37072

Depending on your email service and other related factors to how you send email, email is not an appropriate channel for communicating sensitive personal information, including, but not limited to, credit card or Social Security numbers to us. Please do not include any such sensitive information in your emails to us.

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