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    Privacy Policy


    Dollar General Corporation (“Dollar General”, “we”, “our” or “us”) provides this Privacy Policy so that you are familiar with how we collect, use and share your information.  

    1.  What does this Privacy Policy cover?

    This privacy policy outlines Dollar General’s practices in connection with the information you provide us when you interact with Dollar General through our stores, websites (the “Websites”), mobile applications (the “Apps”) and/or other services (collectively, the “Services”).  By using any of the Services, you consent to Dollar General’s collection, use and sharing of your personal information in accordance with this Privacy Policy.

    2.  Important information regarding use of the Services and third parties.  

    We use third parties to provide certain Services. Some of our Services may contain links to third parties’ websites. This Privacy Policy does not address, and we do not control and are not responsible for the content, security or privacy practices of any third parties, including any third party operating any site or service to which the Services link.  The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.  
    In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Instagram, Twitter, Pinterest (collectively “Social Media Pages”) Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.   
    The Services are operated in the United States and are not intended for use by residents of any country outside of the US. The Services and our collection, use and sharing of your information is governed solely by US law.

    3.  What information is collected by Dollar General?  

    We collect  information when you interact with us, including, but not limited to, your first and last name, home or mailing address, e-mail address and telephone number.  In some circumstances, we (or our service providers) may also collect: date of birth or age; driver’s license number; purchase/return/exchange information; list information; information concerning your mobile device (including, without limitation, browser and device information); information concerning how you use our Websites and Apps; certain debit/credit card information; geo-location and in-store location information; information collected through cookies, pixel tags and other technologies; temporary or persistent unique device identifiers; and/or demographic information.
    If you submit any information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.   

    4.  How does Dollar General collect information?

    We and our service providers may collect information in a variety of ways, including when you:  

    1. Make an online purchase;
    2. Return, exchange or request information about our products;
    3. Create an online account or sign up for e-mails or mobile text messages regarding special offers;
    4. Participate in a contest, promotion or sweepstakes
    5. Opt in for Geo-Targeted savings alerts and/or use our Store Locator Service; or
    6. Provide us with comments or suggestions through the Services.

    We and our service providers may also collect information in a variety of other ways, including:

    1. Through your browser or device: Certain information may be collected via your browser or through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, the name and version of the Services (such as the App) you are using, battery usage, battery charge and battery state.
    2. Through your use of the App: When you download and use the App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number. 
    3. Using Cookies: Cookies are pieces of information stored directly on the computer that you are using.  Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other anonymous traffic data. 
    4. Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
    5. We use Google Analytics, which uses cookies and other, similar technologies to collect information about use of the Services and reports website trends. You can learn about Google’s practices by going to http://www.google.com/policies/privacy/?partners/, and opt out of them by downloading the opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout.
    6. IP Address: Your IP address is a number that is automatically assigned to the computer or mobile device that you are using by your Internet Service Provider (ISP).  An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited.  Collecting IP addresses is standard practice and is done automatically by many websites, applications and other services. 
    7. Physical Location: We may collect the physical location of your device and/or other location attributes (such as fenceID, speed, altitude, accuracy, and bearing) by, for example, using satellite, cell phone tower or WiFi signals.  In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.  Geolocation services can be turned off or on via the Settings Area of the Apps or in the Location Services area of your mobile device. You can stop all collection of such information by the Apps by uninstalling the Application. You may use the standard uninstall processes as may be available as part of the mobile device’s operating system or via the mobile application marketplace or network.
    8. By aggregating information: Aggregated information does not personally identify you or any other user of the Services (for example, we may aggregate personal information to calculate the percentage of our users who have a particular telephone area code).

    5. How does Dollar General use my information?

    We and our service providers may use your information:

    1. To communicate with you about your use of the Services;
    2. To advise you of promotions, sales or other special opportunities, such as digital coupons offers; 
    3. To complete and fulfill your purchase, for example, to process your payment, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.
    4. To ensure that the Services are functioning properly and to improve their design and functionality.
    5. To facilitate navigation, to display information more effectively, and to recognize your computer in order to assist your use of the Services.
    6. For our business purposes, such as audits, security, fraud monitoring and prevention, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities. 
    7. To track responses to our online advertisements and marketing emails and/or the effectiveness of marketing campaigns.
    8. To personalize your experience on the Services by presenting products, advertisements and offers tailored to you and/or to provide you with personalized location-based services and content.  
    9. For other lawful purposes consistent with your use of the Services.

    If you have created an account on our Websites, you have the opportunity to e-mail shopping litsts and/or product pages to your friends. In order to accomplish this, you must provide your friend’s name and e-mail address to us.By using this functionality, you are telling us that you are entitled to provide us with your friend’s name and email address.   


    6.  Does Dollar General collect the personal information of children?


    The Websites and Apps are not designed for or directed to children under the age of 16, and Dollar General does not knowingly collect online the personal information of children under the age of 16.  

    7.  How might Dollar General share my information?

    Dollar General may share your information with or to:


    1. Our affiliates, selected product vendors, and trusted partners with whom we have a business relationship in order to address a product concern, or to notify you of special offers and promotions relating to such companies’ products available through Dollar General; 
    2. Service providers who help us provide a particular operation and its services (e.g., electronic commerce, digital coupon platform). Examples of the services performed by these third-party service providers include:
      1.  payment processing and authorization;
      2. fraud protection and credit risk reduction;
      3. order fulfillment and shipping;
      4. marketing and promotional material distribution.

    3. Third-party sponsors of sweepstakes, contests and similar promotions.
    4. Identify you to anyone to whom you send messages through the Services.
    5. A third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
      We also may use and share your information as we believe to be necessary or appropriate: (a) under applicable law; (b) to respond to subpoenas or other requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities; (c) to enforce our Terms of Use; and (d) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.  

    8. Our Advertising

    We may use third-party advertising companies to serve advertisements tailored to you, based on information relating to your use of the Services and/or other websites or online services on any of your devices, as well as on information received from third parties.  To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags).  They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.   
    If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.   

    9. How does Dollar General secure information?

    Dollar General and our third party service providers seek to use reasonable technical, administrative, and physical safeguards to protect your information.   
    Although we work to protect your information, you should be aware that no technology is perfect and no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section below.  

    10.  How do I review the information Dollar General has about me?

    If you would like to review, correct or update the personal information that we have collected about you, you may do the following, depending on the type of information and how it was collected:

    Information for Accounts Created on Our Websites

    1. If you have created an account on our Websites or Apps, you can access your information at any time by clicking on the “My Account” link. 
    2. Information provided to DG Digital Coupons is available via the pulldown menu of the DG Digital Coupons Webpage or with your eReceipts.   If you would like to remove your Digital Coupon account, visit: http://www.dollargeneral.com/dcfeedback.

    Information We Have Collected and Retained

    1. If you would like to review or correct any personal information we have collected about you, please send an e-mail request to privacypolicy@dollargeneral.com
    2. All such e-mail requests must be written in the English language.  In your request, please make clear the information that you would like to review or have corrected; however, please do not send or disclose to us any sensitive information (defined in Section 15 below) in such request.
    3. For your protection, we may need to verify your identity before acting on your request.  We will try to comply with your request as soon as reasonably practicable.  
    4. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change (e.g., when you make a purchase or enter a promotion, you may not be able to change the personal information provided until after the completion of such purchase or promotion).  There may also be residual information that will remain within our databases and other records, which will not be removed or changed.

    Information You Provided in Connection With A Promotion or Sweepstakes

    1. If you wish to update information you have provided in connection with a promotion or sweepstakes, please consult the rules of that promotion or sweepstakes.


    Information Relating to Services Provided by Our Service Providers

    1. If you need help accessing your information related to a service provided by one of our service providers, we will assist you by referring you to the third party. Please contact us for that information by submitting an e-mail request to privacypolicy@dollargeneral.com.

    Information for Accounts Created on the Apps

    1. If you have created an Online Shopping account, you can access your profile information at any time by clicking on the “My Account” link. 


    11. What are my choices regarding Dollar General’s collection, use and sharing of my information? 

    1. If you no longer want to receive marketing-related e-mail from Dollar General, such as e-mails relating to offers or promotions, you can  opt-out by selecting the unsubscribe link located within any such e-mail.
    2. If you would like to remove yourself from the Dollar General’s text message service, reply “STOP” to an incoming message or send the word “STOP” to 34898.
    3. If you would like to stop the eReceipt service, you can do so in the settings area for DG Digital Coupons.
    4. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to  http://www.allaboutcookies.org/manage-cookies/index.html.  If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.  For example, we may not be able to recognize your computer, and you may need to log in every time you visit.  You also may not receive advertising or other offers from us that are relevant to your interests and needs.

    We will try to comply with your request(s) as applicable and as soon as reasonably practicable.  Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.   

    12. Can Dollar General change this Privacy Policy?

    Yes. We will post any changes to this Privacy Policy here so that you will always be aware of our privacy practices. Please refer back to this Privacy Policy regularly.  The “Last Modified” legend at the top of this page indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services.  Your continued use of our Services following our posting of any such changes will mean that you accept such changes.

    13. California Do Not Track Policy  

    Some browsers have a “do not track” feature that may transmit "do not track" signals to the websites and other online services with which the browser communicates. At this time, we do not currently participate in any “Do Not Track” (DNT) systems that would allow us to respond to such browser “do not track” signals. 

    14. California Privacy Rights  

    Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), Dollar General provides the following additional details regarding the categories of Personal Information about California residents that we have collected or disclosed within the preceding 12 months. This CCPA Notice does not pertain to the Personal Information that we have collected about a California resident in the course of such person acting as a job applicant to, an employee of, director of, officer of, or contractor of Dollar General (to the extent that the such person’s Personal Information is or was collected and used by Dollar General solely within the context of the person’s role or former role as a job applicant to, an employee of, director of, officer of, or a contractor of Dollar General).

    We collected the following categories of Personal Information: 

    1. Identifiers, such as name, contact information, online identifiers and other government-issued ID numbers;
    2. Personal Information, as defined in the California customer records law, such as name, contact information and financial information;
    3. Commercial information, such as transaction information, purchase history and financial details;
    4. Internet or network activity information, such as browsing history, online behavior, and interactions with our and other websites, applications and systems;
    5. Geolocation data, such as device location and IP location;
    6. Characteristics of protected classifications under California or federal law, such as age;
    7. Call recordings created in connection with our business activities; and
    8. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.


    We collect this Personal Information from you and from other categories of sources: publicly available databases, our service providers, social networks and our Social Media Pages, and joint marketing partners, when they share the information with us.  
    We share this Personal Information with selected product vendors; service providers; third-party sponsors of sweepstakes, contests and similar promotions; business partners and auditors. 

    We may use this Personal Information to operate, manage, and maintain our business; to provide our products and services; to administer prize promotions, offers and events; and to accomplish our business purposes and objectives, including, for example, using Personal Information to: develop, improve, repair, and maintain our products and services; personalize, advertise, and market our products, services and offers; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.

    We disclosed the following Personal Information to third parties (such as our service providers and business partners) for our operational business purposes:  


    1. Identifiers, such as name, contact information, online identifiers and government-issued ID numbers;
    2. Personal information, as defined in the California customer records law, such as name, contact information and financial information;
    3. Commercial information, such as transaction information, purchase history and financial details;
    4. Internet or network activity information, such as browsing history, online behavior, and interactions with our and other websites, applications and systems;
    5. Characteristics of protected classifications under California or federal law, such as age; and
    6. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.


    We have “sold” (as that term is defined in the CCPA and set forth below) the following categories of Personal Information:

    1. Identifiers, such as name, contact information, and online identifiers;
    2. Personal information, as defined in the California customer records law, such as name and contact information;
    3. Commercial information, such as transaction information, purchase history and financial details; and
    4. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.


    For purposes of this CCPA Notice, “sold” or “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business.

    If you are a California resident, you may request that we:  

    1. Disclose to you the following information covering the 12 months preceding your request:
      1. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
      2. The specific pieces of Personal Information we collected about you;
      3. The business or commercial purpose for collecting or selling Personal Information about you;
      4. The categories of Personal Information about you that we sold and the categories of third parties to whom we sold such Personal Information; and
      5. The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information.
    2. Delete Personal Information we collected from you.
    3. Opt you out of any future “sale” of Personal Information about you by clicking here.

    We will respond to your request consistent with applicable law. Nonetheless, you have the right to be free from unlawful discrimination for exercising your rights under the CCPA.

    How to Make Requests

    If you are a California resident, you may make a request for the disclosures described above or make a request to delete Personal Information we collected from you, by:


    1. Visiting the following Privacy page
    2. Contacting us by phone at 1-800-678-9258; or
    3. Following the directions on in-store signage.


    Changes to this CCPA Notice

    We may change or update this CCPA Notice from time to time.  When we do, we will post the revised CCPA Notice on this page with a new “Last Modified” date.  

    California Privacy Rights – Shine the Light

    If you are a California resident and have provided personal information to us, you have the right to request and receive information regarding the disclosure of certain categories of your personal information by Dollar General to our affiliates or third parties for their direct marketing purposes. Any such requests for information can be made by sending an email to privacypolicy@dollargeneral.com or by writing us at:  

    Dollar General Corporation
    ATTN: Legal Department 
    100 Mission Ridge 
    Goodlettsville,TN 37072

    California Privacy Rights – Rights for California Minors
    If you are a resident of California, under 18 and a registered user of our Services, you may ask us to remove content or information that you have posted to these Services by sending an email to privacypolicy@dollargeneral.com or writing us at:

    Dollar General Corporation
    ATTN: Legal Department
    100 Mission Ridge 
    Goodlettsville,TN 37072

    15.  Nevada Privacy Rights

    If you are a resident of Nevada, you may request that a business not sell your personal information. This right may apply even if the business receiving your request is not currently selling your personal information. If you are a Nevada consumer and would like to exercise this request, please send an e-mail request to  privacypolicy@dollargeneral.com.  For your protection, we may need to verify your identity before acting on your request.  

    16. Sensitive Information

    We ask that you not send or otherwise disclose to us on or through the Services any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) or any other information that may qualify as “Personally Identifiable Information” under applicable law.  

    17. Contacting Us

    If you have any questions about this Privacy Policy, please contact us at privacypolicy@dollargeneral.com, or:

    Dollar General Corporation
    ATTN: Legal Department
    100 Mission Ridge 
    Goodlettsville,TN 37072

    Depending on your email service and other related factors to how you send email, email is not an appropriate channel for communicating sensitive personal information, including, but not limited to, credit card or Social Security numbers to us. Please do not include any such sensitive information in your emails to us.

    Last Modified:  January 7, 2020