Every day, DG celebrates beauty from the inside out. We are proud to carry a diverse mix of beauty and health brands for all skin, hair and body types. Learn more about the unique stories of a few of our diverse brand owners as we celebrate their passionate voices, powerful heritage and trailblazing beauty.
A TOTALLY UNIQUE, AWARD-WINNING COMBO.
Illustrations of Black people with print and patterns.
We're a group of passionate women on a mission to spread joy, create memories and foster inclusivity through our cheerfully seasonal products.
Who are we? We are three Black women who noticed a glaring gap in the market when it came to holiday decorations and wrapping paper that authentically represented our diverse communities. Inspired by our backgrounds in retail and illustration, we decided to take matters into our own hands and bring our vision to life.
J’Aaron, Jasmine and Madia
Shop Black Paper Party
Urban Hydration started in 2009 when Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra-hydrating products for all. Today Urban Hydration is more than a name – it’s also a mission, offering gallons of water to people in need around the world.
We create products that are best for dry skin and dry hair... What is the inspiration behind Urban Hydration? Products that worked, that were effective, that were great for my dry skin, but used ingredients that would be helpful for me and not harmful to me.
PSYCHE TERRY
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Every curly, straight and coily crown deserves the luxuriance of Evolve’s silky headscarves and headbands, satin pillowcases, satin sleep bonnets and styling tools. To the Evolve woman, we say: Take your pick, pretty one. Pick what fits, glamorous girl. And, most importantly, keep evolving your style.
My father founded this business. He was a pioneer in the industry, because there was not at that point dedicated space for the textured hair care market. He essentially filled a gap for an underserved market.
Joni Odum
Shop Firstline Evolve
Mielle Organics is a haircare and beauty brand that believes healthier ingredients encourage healthier hair and skin. The company began on the back of one product: the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin, nails and immune system.
Shop Mielle
P&G brands are trusted to provide products of the highest quality and superior performance and value for the daily-use cleaning, health and hygiene needs of consumers around the world.
Shop P&G
We believe in Positive Beauty, Healthy Lifestyles. We’re embracing a new era of beauty and well-being. One that’s inclusive. Equitable. Regenerative. Positive. So their people and the planet thrive.
Shop Unilever
Sally Hansen Inc. is an American beauty brand, first founded in 1946 by Sally Hansen herself. Since then, the brand has become a household name, famous for its dedication to making innovatively-formulated, affordable beauty products for real women. Beauty that really works.
Shop Sally Hansen
Empowering beauty enthusiasts to “Bring the Salon Home” is the KISS WAY since day one – when Mr. John Chang went to work inventing DIY beauty products that lengthened, strengthened and adorned women’s nails, with results worthy of a salon visit (and saved them time, effort and money!).
Shop Kiss
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Frequently Asked Questions
Dollar General’s Multicultural Beauty brands offer natural and organic beauty and personal care products made with high-quality, locally sourced ingredients. They offer a wide range of products including hair care, skincare, makeup, nail care, and body care.
Multicultural Beauty brands offer a variety of hair care products that cater to different hair types and textures, including curly, wavy, and straight hair.
Yes, Multicultural Beauty brands are cruelty-free brands, which means that they do not test their products on animals.
Dollar General’s Multicultural Beauty products are made with natural and organic ingredients such as shea butter, coconut oil, argan oil, aloe vera, and hibiscus flower extract.
Yes, Multicultural Beauty brands offer a range of products specifically designed for color-treated hair, and they are safe to use without causing damage to the hair texture.
