Find the Best Multicultural Beauty Products

Every day, DG celebrates beauty from the inside out. We are proud to carry a diverse mix of beauty and health brands for all skin, hair and body types. Learn more about the unique stories of a few of our diverse brand owners. We celebrate their passionate voices, powerful heritage and trailblazing beauty.

Urban Hydration

Urban Hydration started in 2009 when Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra-hydrating products for all. Today Urban Hydration is more than a name, it’s also a mission, offering gallons of water to people in need around the world.

Psyche Terry

Psyche Terry is the co-founder and CEO of UI Global Brands, a global manufacturer of consumer products with its keystone clean beauty brand, Urban Hydration. She is a wife of nearly 20 years and a mother of three. Driven by a dedication to community and giving back, Urban Hydration committed to providing clean drinking water for communities in need through a partnership with WATERisLIFE in 2016. With each purchase of an Urban Hydration product, one gallon of water is donated to a community without access to clean drinking water. Urban Hydration has helped build four clean drinking water wells.

Mielle Organics

Mielle Organics is a haircare and beauty brand that believes healthier ingredients encourage healthier hair and skin. The company began on the back of one product, the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin, nails, and immune system.

Monique Rodriguez

Monique Rodriguez founded Mielle in 2014. Monique is committed to inspiring women around the world through her beauty solutions and helping them become business savvy. Mielle Organics gives back through their “Mielle Cares” program which funds several initiatives including “More Than A Strand.” More Than A Strand will maximize the connections of unity between mothers and daughters and people of color across the Globe. They have raised more than $1 Million to invest in their diverse global community.

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Luster's Pink

Luster Products, Inc. is the world’s leading Black owned manufacturer of premium personal care products. Luster’s Pink^® and Pink^® Kids are among its family of brands. The late Fred Luster, Sr., while working as a successful barber in Chicago, Illinois, was motivated to personally develop hair care products for the health and maintenance of clients’ hair. While experiencing tremendous success, Fred Luster, Sr. became a lifelong supporter of organizations committed to the health, economic welfare, and educational advancement of Black communities.

Every client deserves and will receive quality, professional, courteous service, without exception.

- Germaine Leftridge

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Bronner Brothers

Bronner Bros. is a privately held, family-owned company. It was founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr.. Today Bronner Bros. is headed by the second generation. Bernard Bronner leads the company as president and CEO.

The Bronner Family

Bronner Bros. provides high quality beauty products and the largest and best multicultural beauty show globally. They continue the legacy of inspiring and improving lives for generations to come. Bronner Bros. gives back to the community in the form of charitable contributions, donations, moral support, and through the development of other entrepreneurs.

Frequently Asked Questions

What is Multicultural Beauty at Dollar General?

Dollar General’s Multicultural Beauty brands offer natural and organic beauty and personal care products made with high-quality, locally sourced ingredients. They offer a wide range of products including hair care, skincare, makeup, nail care, and body care.

Are Multicultural Beauty products suitable for all hair types?

Multicultural Beauty brands offer a variety of hair care products that cater to different hair types and textures, including curly, wavy, and straight hair.

Are Multicultural Beauty products cruelty-free?

Yes, Multicultural Beauty brands are cruelty-free brands, which means that they do not test their products on animals.

What are the main ingredients in Multicultural Beauty products?

Dollar General’s Multicultural Beauty products are made with natural and organic ingredients such as shea butter, coconut oil, argan oil, aloe vera, and hibiscus flower extract.

Are Multicultural Beauty products safe for color-treated hair?

Yes, Multicultural Beauty brands offer a range of products specifically designed for color-treated hair, and they are safe to use without causing damage to the hair texture.

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How Delivery works

Scheduling
To ensure we deliver your order at a time that is best for your schedule, you will be asked to select your desired delivery time from our three available options.

ASAP: Arrives within 1 hour of placing order, additional fee applies

Soon: Arrives within 2 hours of placing order

Later: Schedule for the same day or next day

Fees
Delivery fees are based on the size of the order placed.

Basket Level	Fee
$14.99 and below	$7.99
$15.00 - $29.99	$4.99
$30.00 and above	$2.99
ASAP (in addition to basket level fee)	up to $1.00

Delivery fees are non-refundable and are not adjustable should the order size change due to out of stocks, substitutions, or refunds and returns.

Delivering
Upon order confirmation, a shopper is assigned to align with your selected delivery time. You will receive a series of texts and/or emails to keep you posted on your order progress and delivery arrival.

Canceling
After placing your order, you will have up until a shopper is assigned to cancel your order. Your order details page, accessible from your confirmation email or your account for signed in customers, will have a "Cancel order" button if this option is still available. You will not be able to modify your order after placement.

Substitutions
Unfortunately, an item you have ordered may occasionally become unavailable, but many products have an eligible alternative that we can substitute.

All items ordered for delivery will default to "Allow Substitutions." Should there be an item you do not wish to be substituted, just uncheck the Allow Substitutions box next to that item when prompted.

You will need to provide a valid mobile number and email so our delivery team can advise you of available substitute items when your order is processed in store.

Substituted items may not be eligible for discounts and offers that were applicable to the original items in your DG Delivery order. You will be charged the retail price of the substituted item and not the retail price of the original item in your DG Delivery order.

Returns & Refunds
If we did not get something right with your delivered order, we are here to help.

We offer three options to process your refund.

Self-Service: Tap the "Need help with your order?" link on your order details page to process a self-service refund. Restrictions and limitations apply.
Customer Care: Contact our Customer Care team directly.
In-Store Return: Using the barcode on your order details page as your receipt. The barcode can be found under your Order History for logged in customers, or in your DG Delivery Complete email.

Visit our Help Center on DG.com or in the DG App to learn more about our complete Return Policy.

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