L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Packaging may vary, what you receive may not be what is reflected on site.
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
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We want you to be fully satisfied with every item that you purchase from www.dollargeneral.com. If you are not satisfied with an item that you have purchased, you may return the item within 30 days of delivery for a full refund of the purchase price, minus the shipping, handling, and other charges. The item must be returned in good condition, in original boxes (whenever possible), and with all paperwork, parts and accessories to ensure credit.
Our Revlon 3D Color Technology, with a combination of specially blended dyes, conditioners and polymers, delivers natural looking, multi-tonal color from root to tip, not only boosting your hair color but also adding definition and dimensionality.
The secret to our natural looking color is Clairol's exclusive ColorBlend Technology, which expertly blends 3 complementary tones into every shade. The result? Natural looking color that's perfectly true to you!
Create custom highlights with the Nice’n Easy Hair Highlight Collection that includes two color application techniques: Cap & Hook or Brush. Choose which application is right for you! Use the cap and hook in Frost & Tip for all-over highlights.