Preheat griddle to 375°F or heat skillet over medium-low heat.
In large bowl, combine pancake mix, milk, oil, 1/2 cup dried cranberries, white baking chips and orange zest, if desired. Stir just until large lumps disappear. Let stand 1 to 2 minutes.
Pour 1/4 cup batter for each pancake onto lightly greased griddle or skillet. Turn pancakes when bubbles appear on top and bottoms are golden brown.
Serve topped with White Drizzle or Aunt Jemima® Syrup and additional dried cranberries, if desired