Eye Cosmetics

Eye Cosmetics

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  1. Believe Beauty High Drama Fiber Mascara - Black, 1 Ct.
    Believe Beauty High Drama Fiber Mascara - Black, 1 Ct. 22462201
    $4.50
    Out of stock online
    Find in Store
  2. Believe Beauty Eyeshadow Palette - Nearly Nude, 1 Ct.
    Believe Beauty Eyeshadow Palette - Nearly Nude, 1 Ct. 22466801
    $5.00
    Find in Store
  3. Believe Beauty Eyeshadow Palette - Plush Purples, 1 Ct.
    Believe Beauty Eyeshadow Palette - Plush Purples, 1 Ct. 22466701
    $5.00
    Find in Store
  4. Believe Beauty Hi-Definition Skinny Mascara - Brown, 1 Ct.
    Believe Beauty Hi-Definition Skinny Mascara - Brown, 1 Ct. 22462001
    $4.50
    Find in Store
  5. Believe Beauty Extended Lash Lengthening Mascara - Black, 1 Ct.
    Believe Beauty Extended Lash Lengthening Mascara - Black, 1 Ct. 22462801
    $4.50
    Find in Store
  6. Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Pink Quartz, 1 Ct.
    Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Pink Quartz, 1 Ct. 22463201
    $4.25
    Find in Store
  7. Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Girl Talk, 1 Ct.
    Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Girl Talk, 1 Ct. 22463701
    $4.25
    Find in Store
  8. Believe Beauty Volumin’eyes Mascara - Brown, 1 Ct.
    Believe Beauty Volumin’eyes Mascara - Brown, 1 Ct. 22461101
    $4.50
    Find in Store
  9. Believe Beauty Pack Fake Lashes - Romantic, 1 Ct.
    Believe Beauty Pack Fake Lashes - Romantic, 1 Ct. 22467301
    $4.50
    Find in Store
  10. Believe Beauty Pack Fake Lashes - Goddess, 1 Ct.
    Believe Beauty Pack Fake Lashes - Goddess, 1 Ct. 22467401
    $4.50
    Find in Store
  11. Believe Beauty High Drama Fiber Mascara - Brown, 1 Ct.
    Believe Beauty High Drama Fiber Mascara - Brown, 1 Ct. 22462601
    $4.50
    Find in Store
  12. Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Gold Flake, 1 Ct.
    Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Gold Flake, 1 Ct. 22463101
    $4.25
    Find in Store
  13. Believe Beauty Volumin’eyes Mascara - Black, 1 Ct.
    Believe Beauty Volumin’eyes Mascara - Black, 1 Ct. 22461501
    $4.50
    Available In Store Only
    Find in Store
  14. Believe Beauty Volumin’eyes Mascara - Intense Black, 1 Ct.
    Believe Beauty Volumin’eyes Mascara - Intense Black, 1 Ct. 22461701
    $4.50
    Available In Store Only
    Find in Store
  15. Believe Beauty Long Lasting Eyeliner - Caviar, 1 Ct.
    Believe Beauty Long Lasting Eyeliner - Caviar, 1 Ct. 22463801
    $3.50
    Available In Store Only
    Find in Store
  16. Believe Beauty Eyeshadow Palette - Golden Disco, 1 Ct.
    Believe Beauty Eyeshadow Palette - Golden Disco, 1 Ct. 22466201
    $5.00
    Available In Store Only
    Find in Store
  17. Believe Beauty Long Lasting Eyeliner - Olivia, 1 Ct.
    Believe Beauty Long Lasting Eyeliner - Olivia, 1 Ct. 22464201
    $3.50
    Available In Store Only
    Find in Store
  18. Believe Beauty Eyeshadow Palette - Into the Blue, 1 Ct.
    Believe Beauty Eyeshadow Palette - Into the Blue, 1 Ct. 22466401
    $5.00
    Available In Store Only
    Find in Store
  19. Believe Beauty Pack Fake Lashes - Glamorous, 1 Ct.
    Believe Beauty Pack Fake Lashes - Glamorous, 1 Ct. 22467601
    $4.50
    Available In Store Only
    Find in Store
  20. Believe Beauty Metallic Liquid Liner - Midnight Jaguar, 1 Ct.
    Believe Beauty Metallic Liquid Liner - Midnight Jaguar, 1 Ct. 22464601
    $4.50
    Available In Store Only
    Find in Store
  21. Believe Beauty Long Lasting Eyeliner - Enchanted, 1 Ct.
    Believe Beauty Long Lasting Eyeliner - Enchanted, 1 Ct. 22463901
    $3.50
    Available In Store Only
    Find in Store
  22. Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Dhalia, 1 Ct.
    Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Dhalia, 1 Ct. 22463601
    $4.25
    Available In Store Only
    Find in Store
  23. Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Vintage, 1 Ct.
    Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Vintage, 1 Ct. 22463501
    $4.25
    Available In Store Only
    Find in Store
  24. Believe Beauty Metallic Liquid Liner - Dark Champagne, 1 Ct.
    Believe Beauty Metallic Liquid Liner - Dark Champagne, 1 Ct. 22464701
    $4.50
    Available In Store Only
    Find in Store
  25. Believe Beauty Long Lasting Eyeliner - Queen Mauve, 1 Ct.
    Believe Beauty Long Lasting Eyeliner - Queen Mauve, 1 Ct. 22464101
    $3.50
    Available In Store Only
    Find in Store
  26. Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Innocence, 1 Ct.
    Believe Beauty Glimmer Pots Gel to Powder Eyeshadow - Innocence, 1 Ct. 22463401
    $4.25
    Available In Store Only
    Find in Store
  27. Believe Beauty Pack Fake Lashes - Delicate, 1 Ct.
    Believe Beauty Pack Fake Lashes - Delicate, 1 Ct. 22467101
    $4.50
    Available In Store Only
    Find in Store
  28. Believe Beauty High Drama Fiber Mascara - Intense Black, 1 Ct.
    Believe Beauty High Drama Fiber Mascara - Intense Black, 1 Ct. 22462701
    $4.50
    Available In Store Only
    Find in Store
  29. Believe Beauty Hi-Definition Skinny Mascara - Black, 1 Ct.
    Believe Beauty Hi-Definition Skinny Mascara - Black, 1 Ct. 22461901
    $4.50
    Available In Store Only
    Find in Store
  30. Believe Beauty Long Lasting Eyeliner - So Slate, 1 Ct.
    Believe Beauty Long Lasting Eyeliner - So Slate, 1 Ct. 22464001
    $3.50
    Available In Store Only
    Find in Store
  31. Believe Beauty Metallic Liquid Liner - Midnight In Paris, 1 Ct.
    Believe Beauty Metallic Liquid Liner - Midnight In Paris, 1 Ct. 22465101
    $4.50
    Available In Store Only
    Find in Store
  32. Believe Beauty Long Lasting Eyeliner - Mystic, 1 Ct.
    Believe Beauty Long Lasting Eyeliner - Mystic, 1 Ct. 22464301
    $3.50
    Available In Store Only
    Find in Store
  33. Believe Beauty Metallic Liquid Liner - Siren In Town, 1 Ct.
    Believe Beauty Metallic Liquid Liner - Siren In Town, 1 Ct. 22465001
    $4.50
    Available In Store Only
    Find in Store
  34. Believe Beauty Extended Lash Lengthening Mascara - Brown, 1 Ct.
    Believe Beauty Extended Lash Lengthening Mascara - Brown, 1 Ct. 22463001
    $4.50
    Available In Store Only
    Find in Store

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L.A. Colors Waterproof Liquid Eyeliner, Black Colorsk Water resistant Liquid Eyeliner is specially formulated for long lasting wear. Ultra fine brush applicator ensures precision lining. Dries fast and stays on with a bold finish.. Quickview
L.A. Colors Waterproof Liquid Eyeliner, Black Colorsk

Water resistant Liquid Eyeliner is specially formulated for long lasting wear. Ultra fine brush applicator ensures precision lining. Dries fast and stays on with a bold finish.

View Details X
Maybelline Unstoppable Eyeliner, Espresso Sport a perfect cat-eyed look all day and experience the long-lasting wear of Maybelline New York’s Unstoppable Eyeliner. The mechanical pencil eyeliner features a self-sharpening tool allowing you yo always have a sharp point, from natural to bold definition. You are now unstoppable as it delivers color that stays true all day! The waterproof and smudge resistant formula has been ophthalmologist tested and is suitable for both sensitive eyes and contact lens wearers. Available in 5 super-saturated shades: Onyx, Cinnabar, Pewter, Sapphire and Espresso. This mechanical liner defines eyes and delivers the ultimate in application control Eyeliner stays in place until it is washed off All-day wear Smooth glide application and smudge resistant wear Packaging May Vary Step 1: Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner. Step 2: Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.. Quickview
Maybelline Unstoppable Eyeliner, Espresso

Sport a perfect cat-eyed look all day and experience the long-lasting wear of Maybelline New York’s Unstoppable Eyeliner. The mechanical pencil eyeliner features a self-sharpening tool allowing you yo always have a sharp point, from natural to bold definition. You are now unstoppable as it delivers color that stays true all day! The waterproof and smudge resistant formula has been ophthalmologist tested and is suitable for both sensitive eyes and contact lens wearers. Available in 5 super-saturated shades: Onyx, Cinnabar, Pewter, Sapphire and Espresso.

  • This mechanical liner defines eyes and delivers the ultimate in application control
  • Eyeliner stays in place until it is washed off
  • All-day wear
  • Smooth glide application and smudge resistant wear


Packaging May Vary


Step 1: Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner. Step 2: Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.

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L.A. Colors Mega Mascara, Black Colorsk Add mega drama to your lashes!  Specially designed formula plumps and thickens. Unique dual-sided brush allows you to customize your look -  flat side delivers more precise control of product application while fuller fluffy, side enhances and extends lashes.. Quickview
L.A. Colors Mega Mascara, Black Colorsk

Add mega drama to your lashes!  Specially designed formula plumps and thickens. Unique dual-sided brush allows you to customize your look -  flat side delivers more precise control of product application while fuller fluffy, side enhances and extends lashes.

View Details X

Eye Cosmetics 

Your eyes are the key ingredient to a polished, attractive look and Dollar General has eye cosmetics that will make them stand out. Whether you’re looking to create smokey drama or simply a natural look, we have products including eye mascara and eye shadow that are the cornerstone of every look. What’s more, you can create rich, attractive eyelashes at a fraction of the cost. And since our eye cosmetics come from favorite brands like Covergirl and Maybelline, you can rest assured that you’ll look throughout the day and into the night. When you need top quality eye cosmetics at a value price, visit Dollar General. 

Eye Mascara, Eye Liner and More 

Finding the right eye makeup can sometimes get complicated, but Dollar General has eye mascara, eye liner and more to help you define your most compelling asset. Make your eyes pop with eye liner from brands like Covergirl by simply defining the eye to create a clean yet attractive appearance. Eye mascara is another favorite that will help you create dark, beautiful lashes that will draw attention. When you want to create a simple yet alluring look, check out Dollar General for supplies like eye mascara, eye liner and more.