Believe Beauty

Believe Beauty
Believe Beauty Always $5 and Under

From lips to fragrances, get everyday glam at affordable prices.

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Believe Beauty Foundation

Serve Face

Want a blendable medium-to-full coverage foundation that matches your skin tone? Choose the perfect shade for you, ranging from light to dark, including some new ones for 2020.

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Believe Beauty Primer

Prep Your Whole Look

Get your skin primed and ready for longer-lasting makeup.

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Believe Beauty Lip Gloss

Shine On

Stand out with tons of stunning lip gloss shades. Check out our latest colors for 2020.

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Believe Beauty Fragrances

Choose a new signature scent

Take your pick of fragrances for her and him.

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Believe Beauty Nail Polish

Make a statement

Get great color choices with a gel-effect formula that packs a long-lasting, high-shine and durable finish—all in a single coat.

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