|
OUR MISSION |
OUR VALUES |
| Serving Others |
Building our company with people: |
| For Customers…A Better Life |
• Who are committed to integrity |
| For Shareholders…A Superior Return |
• Whose maturity is evident in their self-assessment, sense of |
| For Employees…Respect and Opportunity |
humor and enthusiastic pursuit of our mission |
| |
• Who demonstrate respect for the dignity, diversity and |
| Our Strategy |
potential of others |
A customer-driven distributor of
|
• Who extend themselves for the Dollar General family while |
| consumable basics. |
crediting others for success |
| |
|
| Our Niche |
Promoting leadership that results in team creativity, prompt, |
| Profitable small stores delivering |
effective decision-making and tough expense management. |
| convenience and value. |
Emphasizing strengths and learning from our mistakes |
| |
Rewarding the results of hard work and striving to make it safe, |
| |
simple, smart and fun. |
| |
Seeking true success that involves mutual gain. |
